BoA in the USA

At age 22, the Korean pop sensation BoA is making her American debut, with her self-titled CD just hitting store shelves and her digitally released single “Eat You Up” charting on Billboard.


At age 22, the Korean pop sensation BoA is making her American debut, with her self-titled CD just hitting store shelves and her digitally released single “Eat You Up” charting on Billboard.

Currently on a U.S. broadcast tour, the Audio-Technica endorser has sold 20 million records worldwide. She hooked up with songwriter and producer Sean Garrett (Usher, Ciara, Chris Brown, Beyonce Knowles, Whitney Houston) for the smash hit “I Did It for Love,” a contagious, melodic duet. Her futuristic “Energetic,” also written and produced by Sean Garrett, is a dance track with a mesmerizing chorus. But it’s not just about heating up the night club with BoA. In “Obsessed,” she candidly addresses going insane in the name of love, while BoA’s “Scream” brings a subtly aggressive charge to the rest of the album.

BoA was discovered at age 11 by Korean management company SM Entertainment. Within a few years, she had a massive career in Korea, Japan and Chinese-speaking territories. At the same time, she began impressing U.S. fans of K-pop and J-pop.

Under the guidance of her Korean management company, SM Entertainment, BoA launched an English-language single in October, followed by her first all-English-language album "BoA" in March. When the album reached No. 3 on the Billboard Heatseekers Chart, it was the first time a Korean singer had ever entered the Billboard rankings.

She has been compared to Britney Spears, Jessica Simpson, and a young Janet Jackson, but with her fresh contemporary edge, BoA has certainly arrived at her own voice, as her self-titled American debut demonstrates. Within North America, CAA will rep BoA in music, film and merchandising. The agency is mulling a U.S. tour in the late second half of the year.