AT4050 gives NBC viewers a front-row seat at Olympic Winter Games

NBC used Audio-Technica’s AT4050 multi-pattern condenser microphone to capture the audio signal for 5.1 surround sound during the network’s coverage of the XX Olympic Winter Games in Torino, Italy, February 10-26, 2006.


"America's Olympic Network" uses A-T multi-pattern condenser for surround sound & voiceovers

NBC used Audio-Technica’s AT4050 multi-pattern condenser microphone to capture the audio signal for 5.1 surround sound during the network’s coverage of the XX Olympic Winter Games in Torino, Italy, February 10-26, 2006.

“We are using the AT4050 to capture the ambience at virtually every venue,” explained Bob Dixon, manager, sound design for NBC Olympics. “Any sport that will go on the NBC Standard-def Network, and as a result, the NBC Hi-def Network, will have AT4050s employed to capture the feeling of ‘the place.’ “

Dixon said the microphone was selected to give viewers the front-row experience: “It’s becoming a rather hackneyed expression now, but really, we DO want the viewer to get a sense of what it’s like over here. When you sit in the middle of the stadium filled with people, music and song (as with the opening and closing ceremonies) it’s very dramatic. Surround is a great way to let the viewer get a sense of all of it.”

‘Clean, clear & open sound’
To capture the sounds audiophiles expect with HDTV, clarity is key: “Experience has shown me that to do a wonderful job with [surround sound], you need clarity,” said Dixon. “The sound has got to be clean, clear and open. So I thought, ‘Why not go for the best you can get? Use the same very-high-quality microphones all around to really go for it.’ The AT4050s were chosen for their sound.”

This was not the network’s only use of the microphone in Torino. “The AT4050 and AT4047 were first chosen for use in our voiceover rooms,” said Dixon. “They were definitely chosen for their sound characteristics.” With three switchable polar patterns, the large-diaphragm Audio-Technica AT4050 exhibits a remarkable combination of qualities: high-SPL capability with transparent and airy uppers/mids complemented by rich low-end qualities. Its dual large diaphragms are gold-vaporized and aged for consistent, outstanding performance. A precision-machined, nickel-plated brass acoustic element baffle provides rock-solid element stability and exceptional sensitivity.

About NBC Olympics
NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Torino, Italy in 2006, Beijing in 2008, Vancouver in 2010 and London in 2012. In February, NBC Universal presented the 2006 Olympic Winter Games from Torino, Italy (February 10-26, 2006). In August 2004, 203 million viewers watched as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates—offered a record 1,210 hours of Olympic coverage from Athens. In February 2002, 187 million watched the Salt Lake Olympic Games on NBC, MSNBC and CNBC. For additional information, log onto NBCOlympics.com, the Internet's preeminent source for Olympic results, video, photos, news and athlete profiles through the Torino Games. NBCOlympics.com was the only site in the United States featuring competition video of complete runs and routines, real-time results and medal counts for every event, an interactive television viewing guide to help visitors navigate the 418 hours of Olympic programming on the NBC Universal networks, and comprehensive, multimedia-filled profiles on every American Olympian.

About Audio-Technica
Established in 1962, Audio-Technica is a leading innovator in electro-acoustic design, recognized for high-performance microphones, wireless systems, headphones and other audio equipment. A-T products set quality/durability and price/performance standards for live sound tours, broadcast and recording studios and more. Product lines include the critically acclaimed 40 and 30 Series condenser microphones and Artist Elite microphones and wireless systems. A global leader in its field, Audio-Technica is committed to providing superior performance/exceptional value for customers worldwide.