Audio-Technica has equipped the Austin Music Co-op with A-T microphones, providing its members with an edge in an increasingly complex music industry.
Photo Caption: The Austin Music Co-op recording and rehearsal studios are fully outfitted with Audio-Technica microphones. Shown from left to right: Steve Landry, Austin Music Co-op founding resident member/studio director; Clayton Doty, Audio-Technica marketing project specialist; Randall Aldridge, Aldridge Marketing; Kara Remme, Austin Music Co-op co-founder; and Heather Carmichael, Austin Music Co-op co-founder. Photo by Craig Whisenhunt. (This photo is property of Craig Whisenhunt . Unauthorized use or alteration of this image is strictly prohibited.)
In the alt-music mecca that is Austin, the Austin Music Co-op offers affordable residential accommodations to emerging artists, who in turn are able to interact freely and develop creative collaborations. This platform for sharing ideas and networking collectively enhances the careers of the Co-op’s member artists.
Audio-Technica immediately recognized the benefits of such a community-based approach to the music business, and formed a partnership with the Austin Music Co-op that has equipped its recording and rehearsal studios with A-T microphones, providing its members with an even greater edge in an increasingly complex music industry.
“We’ve tested all of the microphones Audio-Technica has provided to us and found all of them to be wonderful for many applications,” says Steve Landry, Founding Resident Member and Studio Director at the Austin Music Co-op. “We were especially impressed with the PRO 41 and PRO 63 vocal and instrument dynamic mics for live sound. We could actually hear things that we had been missing using other microphone brands. They beat everything else on the market hands down.”
The connection between A-T and the Austin Music Co-op was made by Randall Aldridge, Owner of Aldridge Marketing, which distributes Audio-Technica mics in the region. “Randall told us about the Co-op and we thought what they were trying to do was a great thing,” says Clayton Doty, Marketing Project Specialist at Audio-Technica. “They’re a very community-minded organization.”
Shelter from the storm
Since its founding nearly a year ago, the non-profit Austin Music Co-op has provided affordable residential space to aspiring musicians and composers. The Co-op is also taking in musicians displaced by hurricanes Katrina and Rita. Eight musicians from New Orleans, as well as several from Texas communities impacted by Rita—Houston, Galveston and Beaumont—have made their way to the Co-op. Most are referred by friends; others take a more circuitous route. “We’ve got one musician here, a saxophone player who lost everything in New Orleans,” Co-op member Matt Meshbane explains. “He was standing on the side of a road with a sign that read: ‘Musician needs saxophone.’ Some lady pulled over, got him in the car, bought him a new sax and brought him to the co-op. The first day, he slept all day. He’s doing fine now, getting some gigs lined up.”
The comfortable setting, with 23 bedrooms, 15 bathrooms, and lots of common space, encourages creativity and supports musicians' efforts to write, record and rehearse. The Co-op’s cafeteria doubles as a TV studio, from which the organization broadcasts a weekly concert program on Austin Access Channel 10. The 400-square-foot recording studio is equipped with Audio-Technica’s AT3035 and ATM41HE mics for vocals, ATM25 for kick, rack and floor toms, ATM23HE on snare, ATM33a on high-hat, PRO 37 for overheads, and AT3031 for various other instruments. In the rehearsal rooms and on the main stage, PRO 41 microphones are used for all vocals, while a PRO 63 is used for acoustic instruments. A 2000 Series ATW-2120 handheld wireless system will be implemented shortly.