AUDIO-TECHNICA DISPLAYS AT897 SHORT SHOTGUN MICROPHONE

The AT897 high-performance shotgun stays out of the frame of wide shots when mounted on today’s DV camcorders


Atlanta, GA 06-09-2004 INFOCOMM — Audio-Technica is exhibiting the AT897 Line + Gradient Condenser Microphone, the latest offering in its extensive range of shotgun microphones. Designed for broadcast applications, film/TV/video production, and professional recording, the new AT897 is a short shotgun microphone intended to capture high-quality field audio in the most demanding situations. Its light weight and compact 11-inch length enable the AT897 to conveniently mount on a DV camcorder without adding noticeable heft, while remaining out of the frame on wide shots.

The AT897 condenser element features excellent on-axis response, while its Line + Gradient polar pattern provides exceptional sound rejection from the sides and rear of the mic. Operating on an internal battery (AA) or phantom power (9-48V, 2 mA), the rugged and lightweight AT897 is competitively priced, includes an integral low-frequency roll-off switch for reduced pick-up of unwanted sounds, and comes complete with a foam windscreen and stand adapter.

The AT897 microphone is currently available with an MSRP of $369.00.

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

For further information regarding product availability and pricing in Europe, please contact Denise Turner, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836

Audio-Technica is exhibiting at Booth #227 during InfoComm 2004 in Atlanta, GA.