Glenn Roop and Kal Mullens receive promotions to implement a targeted plan for propelling Audio-Technica’s continued growth

Las Vegas, NV 04-19-2004 NAB CONVENTION — Audio-Technica U.S., Inc. has announced two new promotions in its expanding sales department. Glenn Roop has been appointed Director, Professional Product Sales and Kal Mullens has been named to the position of Director, Strategic Account Sales. Marc Lee Shannon, Audio-Technica Vice President, Sales, made the announcement and indicated the recent appointments come in response to ongoing growth in vital market segments, and will enable A-T to continue to take advantage of opportunities for long-term expansion.

Glenn Roop has a strong and longstanding commitment to the music industry, having begun his career as the owner/manager of a successful DJ entertainment service company in the 1980s. Roop has been a part of Audio-Technica’s sales department since 1994, building a solid network of contacts and launching a series of well-received initiatives. As Director, Professional Product Sales, Roop will oversee a team of territory managers and reps throughout the U.S. and Canada, developing a comprehensive strategy for effecting A-T’s ambitious sales objectives.

Industry veteran Kal Mullens has been actively involved in the music community since the mid-1970s, working as a musician, audio recording engineer, and front-of-house engineer. In 1993, Mullens joined Audio-Technica, performing admirably in various capacities within the sales department. In his new position as Director, Strategic Account Sales, Mullens will maintain key account relationships to ensure Audio-Technica meets the varied needs of its customer base, keeping abreast of current and upcoming market trends.

Marc Lee Shannon commented, “Glenn and Kal have been instrumental in helping us achieve the momentum we have today and grow in new directions during changing industry climates. They have spurred the introduction of new ideas and methods for addressing increased market interest, while responding to shifting focuses in a creative, dynamic way. I am confident that their dedication and innovative approaches will assist A-T in fulfilling the accelerated demands we have been experiencing due to the success of recent product launches.”

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web:

Audio-Technica is exhibiting at Booth N3712 during NAB2004 in Las Vegas, NV.