For Immediate Release
Photo Caption 1: Pictured L-R: AT4080, AT4050ST, AT4081 and AT4047MP.
Photo Caption 2: Pictured L-R: METAlliance’s Ed Cherney, George Massenburg, Frank Filipetti and Chuck Ainlay, as they toast the certification of Audio-Technica’s new 40 Series Microphones at the 127th Audio Engineering Society Convention on October 9, 2009. Photo by Brad Glazer. (This photo is the property of Brad Glazer and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)
Stow, OH 10-21-2009
Audio-Technica, a leading innovator in transducer technology for over 45 years, is pleased to announce that the Music Engineering and Technology Alliance (METAlliance) has certified four new microphone offerings in its 40 Series: the AT4080 and AT4081 Bidirectional Ribbon Microphones, the AT4050ST Stereo Condenser Microphone and the AT4047MP Multi-Pattern Condenser Microphone. The new models, which were shown for the first time in the U.S. at the 127th AES Convention in New York, are designed and manufactured by Audio-Technica, a METAlliance Pro Partner. The alliance is working closely with manufacturers to evaluate, recognize and certify products that meet the call for quality in the recording arts and science. The announcement was made by Greg Pinto, Audio-Technica U.S. Vice President of Marketing, and further underscores A-T’s ongoing development and enhancement of its 40 Series line of precision studio microphones.
In 1992, Audio-Technica changed the landscape of the recording industry with the launch of its groundbreaking AT4033 Condenser Microphone, the cornerstone of what was to become A-T’s renowned 40 Series line of microphones. With these latest additions, the 40 Series continues to represent the benchmark in studio microphones for leading producers and engineers, as well as high-profile artists in all genres of music.
Producer/engineer Chuck Ainlay stated, “Audio-Technica has done it again with the introduction of four brilliant-sounding microphones. Once again these microphones exhibit the same quality sound and solid reliability that I expect from A-T, but this time they have stepped out of their box by introducing two new phantom powered, active ribbon mics.”
“We are extremely proud that our new 40 Series microphones have been recognized and certified by the METAlliance,” said Greg Pinto, U.S. Vice President of Marketing at Audio-Technica. He added, “Everyone at A-T worked hard to develop these new mics, and to have them certified by the METAlliance speaks volumes. This honor is particularly meaningful to us because it comes from a dedicated group whose mission of ensuring highest-quality music recording/delivery dovetails perfectly with our own.”
About the new 40 Series Microphones
The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon microphones. A-T’s R&D team in Japan engineered and manufactured the AT4080 and AT4081 from the ground up, utilizing a hand-built, proprietary design with rugged construction. With these groundbreaking microphones, A-T achieves the coveted ribbon microphone sound while solving the problems of fragility and low output that have historically plagued ribbon mics. With 18 patents pending, the mics’ innovative ribbon transducer advances the evolution of ribbon microphone technology, combining remarkable durability and high SPL capability with smooth, rich audio quality. The AT4080’s footprint is that of a classic “suspension-cradled” side-address condenser, and the AT4081 resembles a pencil condenser.
The AT4050ST, a stereo version of A-T’s acclaimed AT4050, is a stereo side-address condenser microphone with independent cardioid and figure-of-eight elements, configured in a mid-side arrangement with switch-selectable internal matrixing. The AT4050ST offers the choice of either a left-right stereo output (wide 127º or narrow 90º) via the microphone’s internal matrixing system, or discreet mid-side signals for later manipulation.
The AT4047MP, developed in direct response to end users requesting a multi-pattern version of A-T’s legendary AT4047/SV, features a warm vintage sound with exceptionally low self-noise, a wide dynamic range and high SPL capability. It is a side-address externally polarized (DC bias) multi-pattern condenser microphone with three switchable polar patterns: omnidirectional, cardioid and figure-eight. The AT4047MP’s transformer-coupled output and specially tuned element provide sonic characteristics reminiscent of early F.E.T. studio microphone designs.
About the METAlliance
The METAlliance consists of a group of globally recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance Board of Directors is Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.
For more information, please visit www.audio-technica.com.
Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
—For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (firstname.lastname@example.org); in Germany, please contact Anja Groth (email@example.com); in the rest of Europe, please contact Evangéline Pirot (firstname.lastname@example.org).