For Immediate Release
Audio-Technica is to extend its industry-leading Lifetime Warranty – currently only offered on the company’s 40 Series studio microphones – to the Artist Elite and Artist Series live-oriented microphones. The free of charge warranty (the longest offered by any microphone manufacturer) will cover all wired Artist Elite and Artist Series models, as employed by some of the most demanding artists and sound engineers in the world. Users of the ranges include ‘Big’ Mick Hughes (Metallica, Slipknot), The Pigeon Detectives and Embrace.
The move to include Artist Elite and Artist Series products in the Lifetime Warranty scheme reflects Audio-Technica’s confidence in the quality of its live sound microphones, and is in line with the company’s dedication to offering unbeatable customer service. Audio-Technica senior UK marketing manager Harvey Roberts said, “The decision to extend the Lifetime Warranty is significant both to our dealers and end-users of Artist Elite and Artist Series microphones. It allows dealers to sell product with real added value, and musicians and sound engineers are now able to enjoy the same peace of mind on stage as users of our 40 Series do in the studio.”
The Lifetime Warranty will apply to new Artist Elite and Artist Series wired microphones purchased from authorised Audio-Technica resellers and registered on-line at www.audio-technica.com/warranty from 1 May 2009.
Warranty Terms and Conditions
Audio-Technica’s Lifetime Warranty covers products with regard to any manufacturing defects and refers to a 15 year serviceable lifetime, during which the company will guarantee availability of relevant components and materials or replace the product for one of equal quality. The warranty is activated by the customer registering their purchase on the Audio-Technica website within 30 days of purchase.