AUDIO-TECHNICA EXPANDS PROFESSIONAL LINE WITH NEW FLAGSHIP ATH-M50 STUDIO HEADPHONES

— Featuring a closed-back design and proprietary 45 mm large-aperture drivers with neodymium magnet systems, the ATH-M50 professional monitor headphones provide superior audio quality with maximum comfort —


Anaheim, CA 01-18-2007 NAMM WINTER SESSION — Audio-Technica introduces its flagship ATH-M50 professional studio monitor headphones. Embodying the company’s latest transducer technology, the ATH-M50 headphones offer the highest level of sonic accuracy in an innovative design engineered to provide maximum comfort for hours of use.

Specifically intended for professional monitoring and mixing applications, the ATH-M50 headphones feature an efficient collapsible design ideal for easy portability and convenient storage. Employing Audio-Technica’s proprietary 45 mm large-aperture drivers with neodymium magnet systems and CCAW voice coils, the ATH-M50 headphones have exceptional power handling and very high SPL capabilities while delivering clear, natural, accurate sound with deep resonating bass and high-frequency extension.

The ATH-M50 also features a closed-back cushioned earcup providing exceptional clarity and superior isolation in high volume listening situations. In addition, the circumaural earpieces swivel a full 180º for easy one-ear monitoring.

The ATH-M50 has a lightweight and adjustable cushioned headband for maximum listening comfort. A coiled OFC litz wire cable at the left earpiece terminates to a gold-plated 1/8” connector with included professional screw-on 1/4” adapter.

The ATH-M50 will be available February 2007 with a U.S. MSRP of $199.00.

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

—For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836

Audio-Technica is exhibiting at Booth #6740 during the 2007 NAMM Winter Session in Anaheim, CA.