RAFA SARDINA AND ALEJANDRO SANZ TEAM WITH AUDIO-TECHNICA MICROPHONES FOR A WINNING RECORDING


San Francisco, CA 10-03-2006 121st AES CONVENTION — Pictured are (from left) GRAMMY® award-winning mixer-engineer Rafa Sardina, and GRAMMY-winning Latin pop star Alejandro Sanz, during a recording session for Sanz’s upcoming album. The new album, El Tren de los Momentos, due out November 7 on Warner Records, is co-produced with arranger and multi-instrumentalist Lulo Perez; it includes collaborations with Shakira and Juanes. Sanz has become the best-selling artist in the history of Spanish pop music, and has 200 platinum records, 15 Latin GRAMMY Awards and a GRAMMY Award.

Sardina, whose credits include Stevie Wonder, Luis Miguel and Angie Stone, used Audio-Technica microphones on Sanz’s album, including the AE2500, AE3000 and AT4050 on drums, percussion, guitars and vocals. The album was recorded and mixed between Criteria/Hit Factory in Miami and Sardina’s After Hours Studios in Los Angeles.

Sardina notes: “An amazing discovery was to find a great use for the Audio-Technica AE2500 on cajón, the traditional percussion drum used so prominently in flamenco.”

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

Audio-Technica is exhibiting at booth #210 during the 121st AES Convention in San Francisco, CA.