For Immediate Release
Stow, OH 01-06-2011
At CES 2011, Audio-Technica announced the introduction of its in-ear ATH-ANC23 QuietPoint® active noise-cancelling (ANC) headphones, which combine industry-leading 90% active noise-cancelling performance with outstanding value at a suggested retail price of under $100 (SRP: $99.95; MAP: $79.95). The ATH-ANC23 BK (black) features Audio-Technica’s new Comply™ ear tips for unmatched comfort, along with a handy in-line volume control.
The ATH-ANC23 utilizes Audio-Technica’s exclusive QuietPoint active noise-cancelling technology, which detects environmental noise via miniature microphones incorporated into each earpiece, and applies a corresponding sound-cancelling signal. The ATH-ANC23 is engineered to deliver clear and natural high-fidelity sound, and its audio functions in passive mode so listeners will always enjoy their music even if the batteries run out.
The headphones have an in-line volume control that lets users adjust their listening volume without having to reach for their portable music player or the airline audio controls. Many people like to keep their player in a pocket, clipped to their shirt or pants or in a bag, so the ATH-ANC23’s in-line control makes adjusting the volume convenient and easy.
The ATH-ANC23 features Audio-Technica’s all-new Comply foam ear tips, which use a patented design that takes advantage of the shape of the ear canal. The Comply ear tips are made out of special viscoelastic polyurethane memory foam that allows the ear tip to rest where it should be – in the ear canal, not over the ear. In addition to a better, more comfortable fit, the Comply ear tips provide additional passive noise reduction and their improved fit results in better bass response that results in a balanced frequency response with tight bass, a detailed midrange and open, extended high frequencies. Because Comply ear tips are 30 times softer than the silicone used on standard ear buds, they’re remarkably comfortable – almost as if listeners aren’t wearing any headphones at all. The memory foam forms itself to the shape of the ear canal, and will remain in place even when jogging or exercising.
The ATH-ANC23 is compatible with the Apple® iPod®, iPhone™ and iPod touch®, and perfect for use with portable music and DVD players, laptop computers, in-flight entertainment systems and other devices.
The ATH-ANC23 comes with Comply foam ear tips, and small, medium and large silicone ear tips, a soft carrying case, an airline adapter and an AAA battery.
The ATH-ANC23 joins the ATH-ANC7b and ATH-ANC27 over-ear, and ATH-ANC25 and ATH-ANC1 on-ear models to create a complete lineup of noise-cancelling headphones for every requirement and budget.
The Audio-Technica QuietPoint ATH-ANC23 active noise-cancelling in-ear headphones have a suggested retail price of $99.95 ($79.95 MAP), and will be available February 2011.
Celebrating 49 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.
— For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600.
— For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (firstname.lastname@example.org); in Germany, please contact Anja Groth (email@example.com); in the rest of Europe, please contact Evangéline Pirot (firstname.lastname@example.org).
Apple, iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.
Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Lower Level, Booth #20955 during CES 2011 in Las Vegas, NV.