For Immediate Release
ATH-W1000Z, ATH-CKR10, ATH-MSR7
Stow, OH 01-05-2015
At CES 2015 Audio-Technica is introducing three Hi-Res Audio-certified headphones: the High-Fidelity series ATH-W1000Z over-ear, SonicPro® ATH-CKR10 in-ear and SonicPro ATH-MSR7 over-ear headphones (available in black ATH-MSR7BK and in gun metal ATH-MSR7GM). They are Audio-Technica’s first models to carry the Hi-Res Audio designation and offer a host of ultimate-performance features, including the world’s first-ever Push-Pull Driver System (model ATH-CKR10) and Audio-Technica’s new True Motion Drivers (model ATH-MSR7).
“Our new Hi-Res Audio models are created to satisfy the most critical audiophiles and music lovers,” said Crystal Griffith, Audio-Technica Consumer Marketing Manager. “They let listeners hear all the musical nuances and improved fidelity from today’s finest high-resolution, better-than-CD-quality audio source material such as DSD and other uncompressed and lossless digital formats.”
The ATH-W1000Z (SRP: US$699.95, available March 2015) is the latest generation of Audio-Technica’s acclaimed “W” Series over-ear headphones and incorporates several refinements, including high-frequency response to 42,000 Hz, natural teak wood housings that impart an elegant appearance and minimize unwanted resonance, a large-diameter 53 mm rare-earth magnet driver system and more.
The teak housings contribute significantly to the ATH-W1000Z’s richly detailed bass and midrange and outstanding high-frequency definition. Low-frequency extension is further improved by Audio-Technica’s exclusive D.A.D.S. Double Air Damping System, which employs a main air chamber that houses the driver plus an additional chamber that operates in conjunction with a specially shaped housing and port to control and focus the airflow produced by the driver and expand its bass output.
Additional refinements include OFC-7N oxygen-free copper voice coils and lightweight, rigid magnesium frames and baffles that are affixed to the teak housings via a floating mount system that attenuates unwanted resonances. The sonic result: extraordinary headphones that completely immerse listeners in a detailed, powerful and spacious sonic presentation. The ATH-W1000Z offers a perfect fit and long-wearing comfort thanks to its 3D Wing Support Housing, which adjusts itself perfectly to each wearer.
The in-ear ATH-CKR10 (SRP: US$389.95, available now) incorporates Audio-Technica’s proprietary Push-Pull Driver System, which utilizes two 13 mm drivers that face each other but are wired out of phase, so that harmonic distortion is reduced and response time is improved while power is doubled and output sensitivity is increased. The Push-Pull Driver System provides spacious, expansive and detailed sound across a wide frequency range, suiting all styles of music.
The ATH-CKR10 provides frequency response to 40,000 Hz, allowing listeners to fully appreciate the newly defined high-resolution digital formats with better-than-CD-quality audio source material. In addition to its use of the Push-Pull Driver System, the ATH-CKR10 features metal-coated titanium housings for a rigidity that greatly reduces unwanted resonance. An exclusive stainless steel acoustic resistor improves high-frequency response, while a bass acoustic resistor provides accurate low-frequency response.
The smartphone-compatible ATH-MSR7 (SRP: US$249.95, available March 2015) features the company’s True Motion Drivers, which employ an exclusive 45 mm driver with a lightweight, highly responsive voice coil and diaphragm to deliver extraordinary detail, clarity and imaging with a natural tonal balance and extended dynamic range. The headphones’ Multi-Layer Air Damping Technology utilizes three precisely placed air vents that control the airflow to provide greater dynamics and sonic impact. Like the ATH-CKR10, the ATH-MSR7 employs two acoustic resistors that provide extended bass and improved high frequencies. The headphones’ housing is specially shaped to “mirror” the physical structure of the ear to enhance low-frequency sounds.
Complementing its superlative audio performance, the ATH-MSR7 is designed for total comfort. Its cushioned, soft, memory foam earpads fit securely yet comfortably around the ears and its flexible swivel design and padded headband facilitate a perfect fit for any wearer.
In Brief: The Move to Hi-Res Audio
While many listeners may believe that high-resolution audio came along with the introduction of the Compact Disc in 1982, constraints on the disc’s storage space always prevented CD audio (standardized at 44.1 kHz/16-bit) from fully and completely reproducing the original recorded sound. The advent and subsequent popularity of MP3s only made this problem more pronounced – the necessary compression of these files causes audio information to be lost, thus greatly reducing the audio quality. But with lossless audio file formats, faster Internet speeds, and storage space increasingly easy to come by (and in ever-smaller packages), the push is on to create audio equipment capable of capturing and reproducing true Hi-Res Audio, generally considered to be 96 kHz/24-bit or better. The Hi-Res Audio logo certifies that a product meets the Hi-Res Audio standards. Per these standards, headphones must have transducer frequency performance to at least 40 kHz. As a producer of these types of audiophile headphones since 1972, Audio-Technica is well-positioned to provide audio solutions that meet the demands of Hi-Res Audio media formats, allowing for the full reproduction of their extended sonic characteristics.
Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broadrange of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.
— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.
— For further information regarding product availability and pricing in the United Kingdom and Europe (excluding France and Germany), contact Tom Harrold (firstname.lastname@example.org) or visit our media centre at www.starscreamcommunications.com; in Germany, contact Yu Kambe (email@example.com); in France, contact Catherine Dron (firstname.lastname@example.org).
Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20756 during CES 2015 in Las Vegas, NV.