For Immediate Release
Las Vegas, NV 04-07-2003
NAB CONVENTION — The superior quality and total reliability of Audio-Technica microphones have earned them a rock-solid reputation at the Rock & Roll Hall of Fame induction ceremony, where they have been the leading choice for six years in a row. This year’s presentation took place at the Waldorf Astoria Ballroom in Midtown Manhattan and featured over 50 A-T mics, assuring the audio at this momentous event was a worthy tribute to the legendary musicians being honored.
Recognized for their outstanding and influential contributions to rock and roll, the 2003 performer inductees to the Rock & Roll Hall of Fame were AC/DC, The Clash, Elvis Costello & the Attractions, The Police, and the Righteous Brothers. Sidemen inductees included Benny Benjamin, Floyd Cramer, and Steve Douglas, while the non-performer inductee was Mo Ostin. As in years past, the spectacular performances became the focus of the occasion, befitting an evening dedicated to celebrating the ongoing evolution of music.
Audio-Technica’s new Artist Elite® 5000 Series UHF Wireless System, which is rapidly gaining favor with a wide range of artists, was the leading choice for frontline vocal performances. Gwen Stefani, John Mayer, Steven Tyler, Paul Schaffer, and the Righteous Brothers all used A-T’s 5000 Series wireless systems. Paul Simon’s vocals featured the hardwired AT4054. In addition, most drum kits at the show employed the critically acclaimed AE2500 kick-drum mic with the AE3000 on toms. The AE5100 was utilized on orchestral bells, percussion, and string overheads. The AT4055 was chosen for horns and ATM35’s were used for close miking on strings, as well as under every cymbal for AC/DC. The AT4047 and AT4050 were used on guitar cabinets, and overheads also employed the AT4050. Background vocals on the Righteous Brothers performance were also captured with the AT4054.
Audio-Technica’s live sound consultant, Joel Singer, worked in cooperation with a number of high-profile companies returning to the production this year, including Effanel Music, the remote recording company that both recorded the program and mixed the broadcast from their state-of-the-art, all-digital L7 mobile recording studio and Chelsea production facility.
Mitch Maketansky was the Hall of Fame’s choice as Audio Coordinator once again, responsible for organizing and assigning all the inputs and microphones for the event. Maketansky commented on his experience with Audio-Technica microphones, “For the past six years, Audio-Technica has been a mainstay at this event, and we stayed true to that proven strategy this year. Many artists performed with the new Artist Elite 5000 Series UHF Wireless System, all with excellent results. I continue to be impressed with the sound quality and dependability of Audio-Technica wireless, and the 5000 Series systems provided the closest sound to a hardwired microphone I’ve heard to date.”
The 18th annual Rock & Roll Hall of Fame induction ceremony was held March 10, 2003, with a VH1 broadcast of the event premiering on March 16.
Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, Ohio 44224. Tel: 330/686-2600; Fax: 330/688-3752. www.audio-technica.com
Audio-Technica is exhibiting at Booth N2212 during NAB2003 in Las Vegas, NV.