For Immediate Release
Austin, TX 07-11-2006
NAMM SUMMER SESSION — Audio-Technica, leading manufacturer of professional microphones and headphones, has announced the launch of its “40 Series: Unmasked” interactive online demo (www.audio-technica.com). This new website feature is designed to allow visitors access to the most comprehensive technical specifications while auditioning A-T’s acclaimed line of 40 Series Side-address Condenser Microphones. The "40 Series: Unmasked" demo exposes the nuances and differences between the AT4060 Cardioid Vacuum Tube Condenser Microphone, AT4050 Multi-pattern Condenser Microphone, AT4047/SV Cardioid Condenser Microphone, AT4040 Cardioid Condenser Microphone and AT4033/CL Cardioid Condenser Microphone.
The "40 Series: Unmasked" section of the A-T website is divided into several subsections:
Product Overview / Description — comprehensive summation of the microphone's characteristics with application suggestions as well as testimonials from legendary producers/engineers such as David Reitzas, Frank Filipetti, Joe Chiccarelli, Nathaniel Kunkel, and Phil Ramone.
Listen To These 40 Series Microphones and Compare — enables visitors to select a specific 40 Series microphone and hear a demo of a female vocal, male vocal or acoustic guitar. Demos were recorded in a state-of-the-art studio using a signal path as follows: microphone output to Great River MP-2NV preamp to Pro Tools|HD®. iZ RADAR 24 was used for A-to-D conversion.
Take A Look Under The Hood — gives a deconstructed, cross-section view of the selected microphone with call-outs of key features.
A-T Product Profile and Specifications — an expanded profile of each 40 Series precision studio microphone with key specifications.
In addition, Audio-Technica offers a Line Overview, Optional Windscreens / Mounts section, downloadable PDF files of the individual microphone’s specification sheet and 40 Series brochure, as well as a Using Microphones section.
“We developed the '40 Series: Unmasked' interactive demo as a way to encourage end users to hear the differences within the 40 Series line,” stated Gary Boss, A-T Marketing Director. “From the outside, our 40 Series side-address condensers look very similar, however each has its own unique design and sonic character. The '40 Series: Unmasked' online demo reveals those differences and now provides a comprehensive resource for 40 Series information.”
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Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
Audio-Technica is exhibiting at Booth #1314 during the 2006 NAMM Summer Session in Austin, TX.