For Immediate Release
Anaheim, CA 01-24-2013
NAMM SHOW — Audio-Technica (booth 6740), a leading innovator in transducer technology for over 50 years, introduces its ATH-M50RD Professional Studio Monitor Headphones, a stylish red limited-edition version of A-T’s flagship ATH-M50 headphones. Based on input from end users looking for an alternative to the ATH-M50’s existing color schemes, the ATH-M50RD headphones offer the exact same comfort and superior audio quality for professional monitoring and mixing as their standard counterparts.
Gary Boss, Audio-Technica U.S. Marketing Director, stated, “We decided to inject some color into the studio with the limited-edition ATH-M50RD. Discerning engineers and musicians can add a little fun to their sessions while maintaining the audio quality they have come to expect from our original M50’s.”
The ATH-M50RD Professional Studio Monitor Headphones will be available March 2013 with a U.S. MSRP of $209.00.
About ATH-M50 Professional Studio Monitor Headphones
Embodying the company’s latest transducer technology, the ATH-M50 headphones offer the highest level of sonic accuracy. The ATH-M50’s innovative design was engineered to provide hours of maximum comfort in applications ranging from broadcast to studio/recording uses. The ATH-M50 headphones feature an efficient collapsible design ideal for easy portability and convenient storage. Employing Audio-Technica’s proprietary 45 mm large-aperture drivers with neodymium magnet systems and CCAW voice coils, the ATH-M50 headphones have exceptional power handling and very high SPL capabilities while delivering clear, natural, accurate sound with impactful bass and high-frequency extension. The headphones also feature a closed-back cushioned earcup, providing exceptional clarity and superior isolation in high-volume listening situations. In addition, the circumaural earpieces swivel a full 180 degrees for easy one-ear monitoring. The ATH-M50 has a lightweight and adjustable cushioned headband for maximum listening comfort. An OFC litz wire cable at the left earpiece terminates to a gold-plated 1/8" connector with included professional screw-on 1/4" adapter. The ATH-M50RD joins the current line-up of ATH-M50 in black and ATH-M50WH in white.
For more information, please visit www.audio-technica.com.
Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
—For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (firstname.lastname@example.org); in Germany, please contact Anja Groth (email@example.com); in the rest of Europe, please contact Evangéline Pirot (firstname.lastname@example.org).
Audio-Technica is exhibiting at Booth 6740 during the 2013 NAMM Show in Anaheim, California.