Audio-Technica Introduces Its ATR3350iS Lavalier Mic With Smartphone Compatibility At CES 2014


Stow, OH 01-07-2014 At CES 2014 Audio-Technica is introducing its ATR3350iS omnidirectional condenser lavalier mic, combining clear, intelligible voice reproduction with smartphone compatibility. The ATR3350iS is ideal for lecturers, presenters and podcasters, and video use, thanks to its low-profile design that ensures minimum visibility.

“Our ATR3350iS is designed to be an exceptionally versatile lavalier mic for consumers, thanks to its high quality, unobtrusive appearance, smartphone functionality and compatibility with stereo and mono camcorders, DSLRs and audio devices,” said Crystal Griffith, Audio-Technica Consumer Marketing Manager. “On top of all that, its $29.95 U.S. suggested retail price makes it an unbeatable value.”

The ATR3350iS features a dual-mono 1/8-inch output plug that connects to a video camera, DSLR or handheld audio recorder’s stereo 1/8-inch input, to record audio on both the left and right channels. Its high-quality, newscaster-style miniature omnidirectional mic element provides full coverage of the wearer’s voice and delivers clear, natural sound quality.

The ATR3350iS is supplied with an adapter that enables use with smartphones, including iPhone® and Android™ phones. The ATR3350iS comes with a tie clip, LR44 battery and foam windscreen.

The Audio-Technica ATR3350iS omnidirectional condenser lavalier mic will be available in March 2014 at US$29.95 suggested retail.

Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.

— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.

— For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.