Audio-Technica appoints Henley Designs to distribute consumer headphones to Independent Retailers


Leeds 11-28-2007 Audio-Technica, a world leader in the design and manufacture of audio electronics, has appointed Henley Designs to distribute the highly acclaimed Audio-Technica range of headphones to independent specialist retailers in the UK and Eire.

Audio-Technica is looking to capitalise on the fantastic response to its headphones in the UK, with recognition for its headphones including the ANC7 QuietPoint headphones, voted 'Best Headphone 2007' by Computer Shopper magazine, whilst GQ magazine gave it ‘Pole Position’ against its peers; and the AD700 open-backed hi-fi headphones which were voted 'Outstanding Product' by Hi-fi News when compared with headphones from other manufacturers.

The 2007 advertising campaign raised awareness of the Audio-Technica brand targeting over 10 million UK consumers. Competitively priced, from £24.95 to £399.95, the wide range of headphones is a sure-fire retail winner attracting new customers into stores, as well as providing the perfect 'Added Value' sale.

One retailer who has already discovered the benefits that Audio-Technica could bring to his store is John Shah, owner of Hi-Fi Care. Saray Munde, who is responsible for accessories purchasing for the store explained "We're very impressed with the new range from Audio-Technica. We are already enjoying tremendous success with the Audio-Technica ANC7 noise cancelling headphones which offer incredible performance at a very competitive price point and are proving to be a very popular add-on sale in-store. We have trained all our staff to offer them to every customer, asking if they travel regularly and offering them the ANC7 as an additional purchase - and they are flying off our shelves."

Explaining this new appointment, Senior UK Marketing Manager for Audio-Technica, Harvey Roberts said, "We met Henley Designs earlier this year and recognised in them a company that delivers a high standard of service for its dealers, and is as committed to its relationship with the trade as we are”.

"The new range of headphones has been extremely well received in the UK already by the press and so we are keen to ensure that it is available in a strong UK network of retailers. Our goal has always been to establish a dealer network of specialist retailers that will be able to provide the highest standard of service to consumers, enabling the brand to build as strong a presence and reputation here as we enjoy in more established markets around the globe”.

Henley Designs, which celebrated its 10th Anniversary earlier this year, is the perfect partner for Audio-Technica. The company is well-established, providing one of the best distribution operations available to independent specialist retailers in the UK. With several leading audio brands already in its portfolio, the addition of such a strong line of consumer headphones as Audio-Technica will enable retailers to include an outstanding new range into their stocking profile with total confidence.

Henley Designs MD, Laurence Armstrong, commented, "We are constantly being approached to add to our product offering, but it is rare to find a line that makes such perfect sense for our business - and for those of our customers.

"As soon as I became aware of the new initiative in the UK from Audio-Technica, I saw it as a real opportunity. We work very closely with our dealers, and I realised that this is one product range that they will be keen to embrace as it offers such benefits as increased traffic flow in-store and increased sales value. The Audio-Technica range provides competitively priced high performance models for just about everyone - from audiophiles with its hi-fi ranges, MP3 and iPod upgrades from its portable range and the fantastic ANC7 QuietPoint noise-cancelling headphones that retail for just £129.95 and are being highly acclaimed in just about every magazine review - it is an opportunity that I feel confident our dealers will be as excited about as we are."

Audio-Technica headphones are available from Henley Designs now. To find out how you can add value to your sales, call Henley Designs on 01235 511166, or visit the web-site www.henleydesigns.co.uk