For Immediate Release
Left to Right: ATH-AR3BTWH, ATH-AR3iSBK, ATH-CKR50iSBL and ATH-CKR30iSBK, ATH-CKR30iSBK eartip close-up
Stow, OH 01-03-2017
At CES 2017 Audio-Technica is debuting four SonicFuel headphones that combine outstanding value with simple yet sophisticated design and best-in-class sound quality. The new on-ear ATH-AR3BT wireless headphones with Bluetooth® technology, on-ear ATH-AR3iS, in-ear ATH-CKR50iS and in-ear ATH-CKR30iS incorporate newly developed technologies to offer improved sound and performance at their respective price points.
The SonicFuel ATH-AR3BT offers richly detailed sound in a compact foldable design and sets a new value standard for high-performance on-ear wireless headphones at US$119.00. It features a new dynamic driver with a powerful magnetic circuit to deliver impactful bass with extended frequency response. The ATH-AR3BT employs aptX® sound-improvement technology, specifically created to yield superior audio performance over Bluetooth transmission. In addition, the ATH-AR3BT has its electronics on a circuit board mounted on the driver’s flange (unlike many headphones with electronics mounted where they create unequal airflow), in order to facilitate even diaphragm movement.
Like all Audio-Technica headphones featuring Bluetooth wireless technology, the ATH-AR3BT remembers up to eight previously paired devices for ready pairing with the listener’s favorite audio sources, and includes a built-in mic and controller for answering calls and controlling volume and music playback. The ATH-AR3BT is rechargeable via its supplied USB cable and provides up to 30 hours of battery life with wireless use. It will be available in Spring 2017.
The ATH-AR3iS on-ear model (US $79.00, available Spring 2017) shares the same newly developed dynamic driver and powerful magnetic circuit used in the ATH-AR3BT to deliver impactful bass with extended frequency response. The compact, foldable ATH-AR3iS is available in black and white and is equipped with an in-line mic and controller for handling phone calls and music and video playback on compatible devices.
The SonicFuel ATH-CKR50iS in-ear headphones feature a redesigned, sleeker shape that fits unobtrusively into the ear. A newly developed 12.5 mm driver operates in conjunction with a machined brass stabilizer that reduces unwanted resonance and keeps the driver under precise control to deliver a wider, more immersive sound field with clear, well-balanced audio and powerful bass. The ATH-CKR50iS (US$49.00, available Spring 2017) has a remote control as well as an in-line mic and controls for answering/ending calls and controlling music and video playback, with the controls now more conveniently positioned for easier access. The ATH-CKR50iS comes with XS, S, M and L-sized eartips for a customized fit and maximum sound isolation and is available in black, blue and champagne gold.
The ultra-compact SonicFuel ATH-CKR30iS in-ear headphones have a smaller-sized body and angled eartips that ensure a comfortable fit for every listener. It employs a 9.8 mm driver with a machined brass stabilizer to deliver involving sound quality with a wider sound field and superior clarity. Its cord-mounted mic and controls make using the ATH-CKR30iS with portable devices effortless. The ATH-CKR30iS (US$34.00) comes with XS, S, M and L-sized eartips and will be available in black and silver-white in Spring 2017.
Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products.
A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com.
— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.
— For further information regarding product availability and pricing in Europe, contact Tom Harrold (email@example.com) or visit our media centre at www.starscreamcommunications.com.
The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license.
aptX is a registered trademark of Qualcomm Technologies, Inc.
Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20918 and at The Venetian, Suite 29-236 during CES 2017 in Las Vegas, NV.