For Immediate Release
PLASA, Stand No. H47 – next to the Bar and Business Lounge Earls Court Exhibition Centre
9 – 12 September 2007
Audio-Technica is showing a wealth of new product at PLASA, including the new Engineered Sound Series installation microphones, the already highly popular ATH-M50 monitor headphones, the Sabine Phantom Mic Rider DSP microphone management system, and the 1800 Series camera mount wireless microphone system: all of which can be viewed on what is billed as an ‘island of serenity’, rather than a conventional exhibition stand.
Whilst Audio-Technica is extremely keen for its visitors to come and view its exciting new product, it is equally pleased to welcome them onto the stand to escape the stress and frenetic activity of the exhibition halls. The new stand concept Audio-Technica first unveiled at last year’s PLASA show, is officially designated a serenity zone, offering Japanese massage, health reviving beverages, and a chill out area with ambient music played through the widely acclaimed ATH-ANC7 noise canceling headphones, for those seeking a deeper level of peaceful isolation.
Product serenely displayed on the stand, includes the first UK showing of the unique re-engineered ES Series installation microphones. A truly comprehensive assortment of 21 gooseneck, six hanging, two boundary, a lavalier and a handheld microphone, the new ES Series utilises breakthrough audio and mechanical design improvements, to set new standards for signal quality, reliability, and ease of installation. Chief among these is the inclusion of UniGuard RFI-shielding, providing unsurpassed immunity from radio frequency interference; hugely important in today’s increasingly hostile RF environment.
The remarkable Sabine Phantom Mic Rider is another unique installation product being shown at PLASA, offering a wide range of powerful programmable mic management functions from a miniature unit that can be fixed to a gooseneck or mic stand, and which draws its power from the phantom supply. The ATH-M50 monitor headphone appeared on the market earlier this year and has been sold out ever since. Reviews and accolades testify to the acoustic performance and engineering quality of this headphone. Its closed-back design employs Audio-Technica’s proprietary 45 mm large-aperture drivers, with neodymium magnet systems and CCAW voice coils. The ATH-M50 provides exceptional power handling and high SPL capabilities, with acoustically transparent, high resolution signal reproduction, making it something of an overnight success in studio production and DJ roles.
Being shown for the first time in the UK is the new 1800 Series camera mount wireless system. Uniquely providing a system for the simultaneous operation of two microphones, the new 1800 Series is an extremely flexible, compact, professional and easy-to-use portable wireless solution.
UHF reception for up to 996 frequencies is user-selectable in 25 kHz steps. The ATW-R1820 battery powered, diversity dual receiver, features two completely independent receiver channels in a single unit. Ergonomically designed, this compact and rugged dual receiver easily mounts on a camera. Two balanced outputs enable signals to be mixed, or independently assigned. Independent audio level controls provide flexible audio mixing and monitoring options. Audio-Technica’s renowned automatic frequency scanning feature, which searches for and selects the best available frequency in the RF spectrum, avoiding interference and intermodulation problems.
The system is being shown at PLASA featuring new E and F band UK deregulated frequency variants, along with the first European showing of a new single channel configuration.
Another highly flexible professional microphone accessory being shown in Europe for the first time is the AT8539 power module; a remarkable unit which enables any Audio-Technica Wireless Essentials® handheld transmitter with 4-pin locking connector to be used in wired configuration. The AT8539 permits switching from wireless to wired acquisition with the same microphone.