For Immediate Release
Anaheim, CA 01-14-2008
NAMM WINTER SESSION — Audio-Technica, a leader in the design and manufacture of professional microphones and headphones, announced its participation as the exclusive microphone depicted in-game in Activision, Inc.’s (Nasdaq: ATVI) Guitar Hero III: Legends of Rock.
In addition to the depictions of virtual product, Audio-Technica has additional presence elsewhere in gameplay. Exceptionally successful players can eventually be offered an A-T “sponsorship,” and the game’s drummer can be seen wearing an A-T t-shirt; these details add an unprecedented level of realism for Guitar Hero III: Legends of Rock.
On Audio-Technica’s participation in Guitar Hero III: Legends of Rock, Gary Boss, marketing manager, stated, “Audio-Technica is proud to be featured in such an innovative and fun medium, alongside many of the best brands and most legendary musicians of the industry. Great music requires great gear, and A-T is thrilled to be chosen by Activision to help lend a hand in creating a more realistic rock experience.”
Guitar Hero III: Legends of Rock contains explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes allow axe-shredders worldwide to compete head-to-head for true rock status. The game features a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns ‘N’ Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. While continuing to retain all the key features from their prior legendary performances, fresh downloadable content will be available on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.
Guitar Hero III: Legends of Rock, developed by Neversoft, is rated “T” for Teen by the ESRB and is currently available at North American retailers. For more information about the Guitar Hero® franchise, please visit the dedicated community site: www.guitarhero.com.
Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
Other brand or product names may be trademarks of the respective companies with which they are associated.
Audio-Technica is exhibiting at Booth #6740 during the 2008 Winter NAMM Show in Anaheim, CA.