49TH ANNUAL GRAMMY® AWARDS SHOW HIGHLIGHTS 10 YEARS USING AUDIO-TECHNICA MICROPHONES

— Audio-Technica provides 270 mics for the live broadcast of the GRAMMY® Awards, as A-T maintains its definitive presence at high-profile awards shows —


Photo Caption  

Photo File: Timberlake.JPG
Photo Caption: Justin Timberlake and "My GRAMMY Moment" contest winner Robyn Troup perform with Audio-Technica Artist Elite® 5000 Series wireless systems at the 49th GRAMMY® Awards held February 11, 2007 at the Staples Center in Los Angeles. Timberlake used a custom AEW-T4100 microphone / transmitter, while Troup used an AEW-T5400 microphone / transmitter. Photo by Kevin Mazur/WireImage.com. (This photo is the property of Kevin Mazur/WireImage.com and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)

Photo File: Bailey_Rae.JPG
Photo Caption: Corinne Bailey Rae performs with the Audio-Technica Artist Elite® AE6100 hard-wired microphone at the 49th GRAMMY® Awards held February 11, 2007, at the Staples Center in Los A ngeles. Photo by Kevin Mazur/WireImage.com. (This photo is the property of Kevin Mazur/WireImage.com and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)

Photo File: Ludacris.JPG
Photo Caption: Ludacris performs with the Audio-Technica Artist Elite® 5000 Series wireless system using the AEW-T5400 microphone / transmitter at the 49th GRAMMY® Awards held February 11, 2007, at the Staples Center in Los Angeles. Photo by Kevin Mazur/WireImage.com (This photo is the property of Kevin Mazur/WireImage.com and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)

Stow, OH 02-12-2007 Audio-Technica celebrates 10 years as the hallmark of superior sound at the GRAMMY® Awards Show, well-known throughout the industry as “Music’s Biggest Night™.” This year at the 49th Annual GRAMMYs, held February 11, 2007, at the Staples Center in Los Angeles, Audio-Technica supplied 270 of its acclaimed microphones, including an impressive array of hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems.

The GRAMMY Awards ceremony itself has garnered widespread notice throughout the years as it continually raises the standard for broadcast entertainment. The Emmy®-winning production was the first major awards show to venture into HDTV and 5.1 surround sound, and is outfitted with the most advanced tools to ensure the highest fidelity for the evening's performances. Audio professionals continually select Audio-Technica microphones to achieve exceptional quality amidst the ever increasing sonic demands of the show's musical portions. The team working on this year’s GRAMMYs featured many top-tier contributors who returned to ensure the success of this landmark event.

The sound system was provided by ATK AudioTek with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart, while the broadcast audio was supervised by Phil Ramone and Hank Neuberger, leading members of the Producers & Engineers Wing of The Recording Academy®. New York-based XM Productions/Effanel Music were onsite with their L7 remote truck to create the music mix, facilitated by Music Mixers John Harris and Eric Schilling, along with Orchestra Music Mixer and XM Productions/Effanel Music Lead Engineer Joel Singer.

For the home audience, CBS once again delivered the most advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround sound. Gary Boss, Audio-Technica Marketing Director, Live Sound & Studio, watched over the event as the comprehensive range of A-T microphones turned out an evening of flawless performances.

Audio-Technica’s Artist Elite 5000 Series UHF Wireless System was used with a custom AEW-T4100 handheld microphone/transmitter for vocals by Justin Timberlake, recipient of two of the evening's GRAMMY Awards. For the "My GRAMMY Moment" duet with Timberlake, contest winner Robyn Troup performed using 5000 Series wireless with an AEW-T5400 transmitter. The AEW-T5400 was also employed by John Legend, who received the Best Male R&B Vocal Performance GRAMMY. In addition, A-T's 5000 Series wireless coupled with the AEW-T5400 was featured on vocals by Ludacris — GRAMMY winner in the categories of both Rap Album and Rap Song — as well as for Smokey Robinson's segment. 5000 Series wireless systems were further combined with the AEW-T1000 UniPak™ and the new Artist Series ATM350 for violin, viola and cello applications.

A hard-wired AE6100 was implemented for Corinne Bailey Rae's vocals. The renowned dual-element AE2500 was the leading choice for kick drums, while the AE5100 graced ride cymbals, percussion and woodwinds. The AE5400 captured background vocals and Leslie cabinet, with the AT4033 also utilized for Leslie. A-T's AT4047 was selected for upright bass and French horn; and AT4050 for overheads, guitar amps, percussion, trumpet and trombone.

Music Mixer John Harris commented, “We’re excited to see the ATM350 and other new A-T microphones at the GRAMMYs this year. With Audio-Technica as a key partner, we can cover virtually any onstage need because they offer such a broad array of mics. And of course the reliability, consistency and fidelity of their products is second to none.”

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com