AUDIO-TECHNICA CONTINUES ITS SUPPORT OF THE WORLD’S FINEST ATHLETES IN ATHENS 2004


Stow, OH 08-19-2004 — Audio-Technica microphones are being used by Athens Olympic Broadcasting S.A. (AOB) in the broadcast of the 28th Olympic Games August 13-29, 2004, in Athens, Greece. The Athens 2004 Summer Games feature thousands of athletes from more than 200 countries competing in 28 sports at 38 venues, with media representatives covering the 16-day event for a worldwide audience of billions. AOB is the Host Broadcaster for the Athens 2004 Olympic Games, responsible for producing and distributing audio and video coverage of the Games. AOB generates an International Signal (IS), which includes all camera, audio, and graphics generated at each sporting venue, and transmits it to all radio and television Rights Holding Broadcasters, who adapt the signal for transmission on their networks. In this way, each nation may receive unbiased coverage of the event, thereby avoiding any national favoritism, commercial identification, advertising, or interviews.

The use of Audio-Technica microphones for the broadcast of the 2004 Olympics marks the continuation of A-T’s Olympic involvement, which began with the Atlanta Games in 1996 and has included Sydney in 2000 and Salt Lake City in 2002.

“All eyes and ears are on Athens in 2004 for the Olympic Games, and the demands of the multitude of settings in this event call for Audio-Technica mics,” comments Michael Edwards, Audio-Technica Product Manager. “The durability and dependability of A-T is well known in the industry, and our mics are recognized for being able to reproduce sound faithfully, with the highest consistency of reproduction from mic to mic.”

Audio-Technica mics are engineered to meet the challenges of broadcasting the Olympics and other high-profile sporting events. A large number of Audio-Technica’s shotgun microphones were selected for their crisp, intelligible audio reproduction and critical long-distance pickup. Models chosen for the Olympic venues include the AT4071 and AT4073, as well as the AT815ST and AT835ST stereo shotguns, both of which were designed specifically for the Olympics in 2000.

Other microphones supporting the audio setup include the highly directional AT895 adaptive-array mic, AT841 omni condenser boundary microphone, MT830 miniature omni condenser lavalier, AT831 miniature cardioid condenser lavalier, and the new 5 mm AT899 subminiature omni lavalier. Audio-Technica wireless systems also figure prominently.

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com