For Immediate Release
10-01-2002 – AUDIO-TECHNICA AT MUSIC LIVE 2002 Stand A70 - SBES exhibition, NEC, Birmingham, UK 8/10 November Birmingham’s Music Live 2002 exhibition gives the UK public its first opportunity to check out the new Artist Elite series of live microphones and to witness the UK re-launch of the Sabine feedback exterminators. Audio-Technica has worked with many of the worlds leading artists, sound engineers and touring companies to create the very best microphones available to the live performance industry. The result is Artist Elite, a range of premium microphones consisting of four handheld (two condenser, two dynamic) and three instrument microphones, all built to the same exacting standards of superb live performance and road tough design. Featuring hi-pass filters, internal shock mounting, high SPL capabilities and tailored polar patterns, Artist Elites microphones bring a new level of clarity to live performance. The perfect compliment to the Artist Elite series is a range of products from U.S. manufacturer Sabine and Audio-Technica are pleased to have recently signed an exclusive agreement for the distribution of the brand in the UK. Sabine offers an ideal range of products for musicians who play gigs in venues with difficult and problematic layouts and provides a solution for all sizes of live rigs and for every budget. Feedback howl is the main enemy of the gigging musician and, whether placed on a single channel or on the output signal of a mixer, Sabine’s FBX (Feedback exterminator) products have the ability to automatically isolate those frequencies with the potential to feedback. Once identified the FBX technology automatically places a narrow filter (10th width of a traditional EQ filter) on the troublesome frequency, and leaves both the gain and the integrity of the audio signal in tact. A-T will be found on stand number A70 at Music Live. SBES - AUDIO-TECHNICA’S YEAR IN BROADCAST Stand 72, Hall 11 - SBES exhibition, NEC, Birmingham, UK 20/21 November Audio-Technica is using SBES 2002 to show new and established products to the annual gathering of broadcast professionals. SBES is the UK launch of the AT899 sub miniature condenser microphone, the latest addition to A-T’s burgeoning range of broadcast product. Available in either black or beige finish (both mic and cable) and measuring just 5mm in diameter, the high quality omnidirectional AT899 is the ideal solution for discreet stage and television use. The AT899 is available with a choice of cable terminations to enable use in both hard wired and radio applications, and comes as standard with a variety of accessories; an assortment of mic clips, single & double mounts, element covers, and windscreens. The NEC exhibition also sees Audio-Technica taking a retrospective look at a high profile year in the UK broadcast industry, with major events such as the Commonwealth Games (over 1000 A-T mics) and shows such as Big Brother 3 (every wired mic position) amongst its credits for 2002. The 2002 Commonwealth Games was the biggest broadcast event the UK has ever seen and A-T will be displaying a selection of the 1000+ microphones that were employed by the BBC during its extensive coverage. Amongst these will be the AT895RK digital microphone array system, which, having received high praise during the Games for its exceptional off axis rejection continues to establish itself as the first choice for sports broadcast. The slim-line ES935 gooseneck microphone also played a significant role in the Games coverage. Used in conjunction with the Microline™ element, ES935’s were positioned at 8m intervals around the running track in the City of Manchester Stadium. The full Engineered Sound (ES) range, which includes gooseneck, hanging, boundary, lavalier and handheld mics, will be on display during SBES. Products in the line combine premium sound quality with low profile design, making them perfect for critical broadcast applications. Also on display will be the ATWU100 UHF camera mount radio system. This true diversity, switchable frequency system is available with belt pack (ATWU101) and ice cube (ATWU102) transmitters and is supported by a comprehensive range of professional accessories, including camera mounts and protective water resistant cases. Taking part in its first SBES show is recently launched true diversity ATW3000 UHF radio system, which is packed with a host of impressive wireless technologies. The ATW-R310 receiver offers both balanced and unbalanced audio outputs, a transmitter battery-life gauge and a footprint that allows two units to be mounted side-by-side in a single 1u high, 19" rack space. The ATW-T310 UniPak™ transmitter includes Super Hi-Z input that provides optimum load for guitar pickups, and the ATW-T341 handheld transmitter features the highly thought of Artist Elite™ AE4100 cardioid dynamic element. The 3000 system also features frequency agility, advanced digital ToneLock™ squelch and a red alert light that warns of low battery power, signal loss or input overload. Audio-Technica staff will be on hand throughout the show to demonstrate the full product range and to discuss the high profile broadcast events which have come to rely on A-T products.