Audio-Technica Sets a New Value Standard with Introduction of Core Bass and Clear In-Ear Headphones


Stow, OH 01-06-2013 At CES 2013 Audio-Technica is redefining value in portable headphones with the introduction of its Core Bass ATH-COR150 and Clear ATH-CLR100 in-ear headphones. Both models bring superior sound quality to extremely attractive price points with Core Bass at US$19.95 and Clear at US$14.95 SRP.

“We’ve always given customers great value in every headphones category we offer, from portable and noise-cancelling to high-end audiophile models,” said Crystal Griffith, Audio-Technica Consumer Marketing Manager. “With the introduction of our Clear and Core Bass headphones, we now offer true high-quality sound at prices, styles and vibrant colors that are especially appealing to younger listeners – and that everyone can enjoy.”

Both the Core Bass and Clear headphones come with a unique collapsible cord wrap that encloses the headphones for protection and carrying convenience, when not in use. Both models are available in a variety of striking colors, including lime green, blue, red, pink, purple, black, white and orange.

The Core Bass in-ear headphones deliver immersive sound with full, textured bass and excellent detail resolution. Equipped with a housing that rotates for around-the-ear cord placement, the Core Bass headphones come with two snap-on, snap-off oval ear hangers for comfort-fit options, and S, M and L-sized soft silicone eartips to ensure a comfortable
fit for any wearer.

The Clear in-ear headphones offer remarkable value at under $15. These headphones deliver natural, detailed sound and are an excellent upgrade from the typical ear-bud headphones that are supplied with portable devices. Clear headphones are supplied with S, M and L-sized soft silicone eartips for total comfort.

The Core Bass ATH-COR150 and Clear ATH-CLR100 headphones will be available in February 2013 at www.shopaudiotechnica.com, retailers and online sellers. Both carry a two-year Audio-Technica manufacturer’s warranty.

Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and
recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.

— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.

— For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).

Apple, iPod, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Lower Level, Booth #21138 during CES 2013 in Las Vegas, NV.