Audio-Technica Restructures UK Operation

Leeds 08-13-2008 Following a period of significant growth over the last five years, Audio-Technica has recently restructured its UK operation to offer increased levels of customer service and to provide a solid foundation for future expansion.

Amongst the important changes for Audio-Technica UK, Isabelle Alran has assumed the position of european sales director and will take an active role in the day-to-day UK sales operation.

Audio-Technica’s UK area sales managers will now report directly to London-based Alran and the drive to improved customer support will see them partnered by dedicated area sales co-ordinators at the company’s head office in Leeds. In addition, newly appointed UK sales and marketing assistant Tom Harrold will assume responsibility for building on relationships with some of Audio-Technica’s smaller accounts, allowing a direct point of contact for independent resellers and dealers.

Isabelle Alran commented, “at a time when we are releasing a number of winning new products, and starting new relationships with new business partners, this restructuring puts in place building blocks for continued growth, while ensuring that Audio-Technica customers continue to receive the highest level of service and customer support. These are exciting times for the company and the new structure provides a firm foundation for both Audio-Technica’s, and our customers’, future.”