AUDIO-TECHNICA OFFERS NEW OPTION FOR FLAGSHIP ATH-M50 STUDIO HEADPHONES WITH ATH-M50s STRAIGHT-CABLE VERSION

— The ATH-M50s is identical to the original coiled-cable ATH-M50, but features a straight cord, perfect for studio tracking and other applications —


San Francisco, CA 10-01-2008 125th AES CONVENTION — Audio-Technica debuts a straight-cable option for its flagship ATH-M50 professional studio monitor headphones, the new ATH-M50s. Offering the exact same comfort and superior audio quality as their original coiled-cable counterparts, the ATH-M50s headphones were created for end users who prefer straight-cable professional studio headphones for tracking and other applications.

The ATH-M50s professional studio monitor headphones, with a single-sided 11’ straight cable terminating to a 3.5 mm stereo connector with screw-on ¼” adapter, will be available October 2008 with a U.S. MSRP of $199.00. The original ATH-M50 coiled-cable headphones are currently available with a U.S. MSRP of $199.00.

About ATH-M50 Professional Studio Monitor Headphones
Embodying the company’s latest transducer technology, the ATH-M50 (coiled cable) and new ATH-M50s (straight cable) headphones offer the highest level of sonic accuracy. The ATH-M50's innovative design was engineered to provide hours of maximum comfort in applications ranging from broadcast to studio/recording uses. The ATH-M50 headphones feature an efficient collapsible design ideal for easy portability and convenient storage. Employing Audio-Technica’s proprietary 45 mm large-aperture drivers with neodymium magnet systems and CCAW voice coils, the ATH-M50 headphones have exceptional power handling and very high SPL capabilities while delivering clear, natural, accurate sound with impactful bass and high-frequency extension. The ATH-M50 also features a closed-back cushioned earcup providing exceptional clarity and superior isolation in high-volume listening situations. In addition, the circumaural earpieces swivel a full 180º for easy one-ear monitoring. The ATH-M50 has a lightweight and adjustable cushioned headband for maximum listening comfort. An OFC litz wire cable at the left earpiece terminates to a gold-plated 1/8" connector with included professional screw-on 1/4" adapter.

Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

—For further information regarding product availability and pricing in the United Kingdom, please contact Denise Burnage (dburnage@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).

Audio-Technica is exhibiting at Booth 908 during the 125th AES Convention in San Francisco, CA.