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JOB TITLE: Consumer Product Marketing Manager - Home Audio


JOB TITLE: Consumer Product Marketing Manager - Home Audio
LOCATION: Stow, Ohio U.S.A.


The Consumer Product Marketing Manager, Home Audio, provides a wide range of project coordination/implementation and administrative support to the Marketing Director function. This position requires performing the following responsibilities with minimal supervision.


Works with the Marketing Director and others, as assigned, assisting in the development, coordination and execution of projects, including the following:

Develops a deep understanding of the Home Audio Market and implements product plans, pricing, promotion and placement strategies to help foster and grow the channel, brand awareness and ultimately increase brand perception overall.

Gathers information for and implements new products or new product plans.
  • Develop and maintain a current knowledge of typical or best business practices and methods for product planning.
  • Coordinates with product development department to keep marketing and product development related tasks on schedule.
  • Acts as the main communication point between the various Company departments, corporate headquarters and other vendors to ensure all aspects of product development are effectively completed.
Develops and refines a pool of promising product ideas to gain basic assurance of the conceptís viability and fit to the Companyís goals by:
  • Working with sales and marketing to roughly define product features and marketability.
  • Working with US and Japanese engineering to evaluate technical aspects and merits.
  • Working with other departments/personnel as applicable to ensure quality and timely delivery of products
Creates reports from enterprise system and point of sale software, and analyzes data to identify sales and marketing opportunities that will increase the placement and performance of Audio-Technica products.

Actively develops an extensive knowledge of Audio-Technica and competitive products, applications, features, customer satisfaction, technical aspects, and category trends.
  • Creates detailed competitive assortment reports for online and brick and mortar retail stores.
Creates and maintains marketing summaries.

Develops promotional pricing strategies and communicates them to Sales and/or dealer accounts.

Develops promotions intended to increase sales or sell through end of life product.

Creates Graphic Service Requests (GSRs), as assigned, for POP, press releases, key dealer ad requests and other marketing needs. Includes assembling information and monitoring project progress from inception to completion.

Coordinates product evaluation of samples from corporate headquarters and other vendors for technical fit and feasibility.

Communicates major issues during any part of the process to manager for assistance and resolution.

Assists in the organization and implementation of trade show activities as needed.

Handles miscellaneous clerical responsibilities as needed in the Consumer Marketing Department. Duties include packaging and documenting domestic & overseas shipments; summarizing and analyzing competitive quotes for market research, advertising and/or other special projects; and other duties as assigned.


College degree in Marketing, Communications, Business and/or related field is required.

Three to five years of experience in CPG products and/or marketing management.

Experience in consumer electronics field preferred.

Excellent computer skills, including experience with Microsoft Word and Excel, and familiarity with e-mail and business systems.

Must be able to work independently with minimal supervision in a fast-paced environment.

Strong organizational and proof-reading skills, and attention to detail necessary.

Strong interpersonal skills are required for working in a team environment.

Occasional travel required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Our competitive salary and benefits package includes health, dental, disability and life insurance, flexible spending account, and profit sharing/401(k) plan. Salary is commensurate with experience.


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