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Audio-Technica Acts To Meet Demand for Artist Elite® Wireless Systems from Top Performers at Summer Festivals

Leeds 09-09-2007 Audio-Technica is experiencing an unprecedented demand for its top flight Artist Elite® Wireless systems from artists appearing at numerous summer festivals across the UK.

Demand for 5000 and 4000 Series AEW handheld systems is outstripping availability from hire companies across the country. Audio-Technica has directly supplied systems to artists on numerous occasions, when hire stock has been unobtainable; most recently, at just a few hours notice, to leading operatic tenor Juan Diago Flórez.

Florez, widely acclaimed as the world’s most exciting rising opera star, has been guesting with Katherine Jenkins. Appearing with Katherine at the BBC Live event at Kew Gardens on Friday 6 July, he required an Audio-Technica wireless microphone to match the quality and appearance of Katherine’s personal AEW-T5400. While a system was locally sourced and dispatched for that performance, a request for a second system came through in the early hours of Saturday morning, when it transpired that Jenkins and Florez were on route without the loan system to production rehearsals in Cardiff for her home coming extravaganza, ‘Katherine In The Park’ at Margam Park, Port Talbot on Sunday.

Unable to source a further hire system at that notice, Audio-Technica’s UK Sales Support Manager, Ryan Thomas, personally drove from Leeds to Cardiff to deliver an AEW-T5400 transmitter and 4000 Series receiver for the Peruvian singing star.

In response to the demand for Artist Elite systems, Audio-Technica is placing additional systems with major regional hire companies throughout the UK. These will be for the use of its endorsees and other artists who require additional systems, or are appearing without their regular sound crew and require a system at a particular event.

The Artist Elite wireless systems are increasingly popular with singers of a certain quality, especially those whose vocal range and power outpaces most handheld wireless systems. The range of large diaphragm capsules has enabled Audio-Technica to meet the needs of particular vocal qualities of several classical singers undertaking major touring productions. As well as Katherine Jenkins and Juan Diago Flórez, Russell Watson is also currently performing with an Artist Elite system. Top flight sound engineers such as Dick Rabel have been responsible for promoting the use of Audio-Technica wireless systems with such singing stars, based on the exceptional signal response of the capsules and quality of the RF signal transmission; which is often claimed to be almost indistinguishable from a wired microphone.

PLASA, Stand No. H47
Earls Court Exhibition Centre
9 – 12 September 2007