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Audio-Technica Introduces Its SonicSport® Wireless In-Ear Headphones With Bluetooth® Technology at CES 2018

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Left to Right: ATH-SPORT70BT and ATH-SPORT50BT.

Stow, OH 01-09-2018 Audio-Technica is introducing its SonicSport wireless in-ear headphones with Bluetooth technology at CES 2018. The new ATH-SPORT70BT and ATH-SPORT50BT offer fitness-oriented features including a stay-in-place ear hook design, IPX5 waterproof-rated construction, built-in mic and controls for smartphone and portable device operation and more.

The ATH-SPORT70BT and ATH-SPORT50BT are on exhibit at CES 2018 at the Las Vegas Convention Center, Booth 20854, South Hall Lower Level (January 9 – 12, 2018).

Audio-Technica’s SonicSport ATH-SPORT70BT (SRP: US$129.00) features new 9 mm drivers with carbon-coated diaphragms that deliver exceptionally clear, powerful full-range wireless audio. A new, switchable ambient noise hear-through function (activated by touching the left earpiece) gives wearers the choice of hearing environmental sounds for safer use outdoors or
blocking them for more private listening. It includes an omnidirectional mic and controls that enable the listener to answer calls, adjust volume and handle playback of music and videos on compatible smartphones and other devices.

Available in black and rose gold, the ATH-SPORT70BT is IPX5 waterproof-certified, enabling it to be washed using running water after working out. Adding to their durability, the headphones are supplied with Comply™ foam eartips with SweatGuard™, along with XS, S, M and L-sized eartips. An internal rechargeable battery provides up to six hours of continuous use and can be recharged with the included 1-foot USB charging cable. The ATH-SPORT70BT comes with a convenient hard carrying case.

The SonicSport ATH-SPORT50BT (SRP: US$69.00) offers many of the features of the ATH-SPORT70BT including a comfortable ear hook design that keeps the headphones securely in place, a smartphone-compatible mic and controls that are built into the left earpiece, IPX5 waterproof construction and a rechargeable battery that offers up to six continuous hours of playing time. The ATH-SPORT50BT employs 9 mm drivers for detailed, impactful full-range audio and comes with two types of eartips: standard (XS, S, M, L) for maximum sound isolation and ridged (S, M, L), that allow some ambient noise to come through for safer outdoor listening. The ATH-SPORT50BT is available in black, blue, pink and yellow and is supplied with a USB charging cable and protective pouch.

The SonicSport ATH-SPORT70BT and ATH-SPORT50BT will be available in Spring 2018.

Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products.

A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at

— For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.

— For further information regarding product availability and pricing in Europe, contact Tim Page ( or visit our media centre at

The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license.

Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20854 and at The Venetian, Suite 29-336 during CES 2018 in Las Vegas, NV.