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Audio-Technica Wins TWICE 2014 VIP Award for their SonicFuel® ATH-CKX5iS In-Ear Headphones

Stow, OH 08-27-2014 Audio-Technica announced that its SonicFuel ATH-CKX5iS in-ear headphones with in-line mic and control, and unique 360-degree rotating eartips, have won the 2014 TWICE VIP Award in the Headphones $99 and Less category. Click here to read the article on

The SonicFuel ATH-CKX5iS (SRP: US$49.95) headphones combine total comfort with outstanding sound quality and smartphone compatibility, letting wearers answer calls, control music and adjust volume. It features Audio-Technica’s exclusive 360-degree rotating eartips that adjust to the angles of the listener’s ear canals, helping to create a comfortable, perfect seal for maximum bass impact and sound isolation. The ATH-CKX5iS comes with four sizes of eartips (XS, S, M and L) and three sizes of C-tip earpieces that nestle in the ear for a stay-in-place fit. It’s available in black, white, red, blue and green and comes with a carrying pouch.

The TWICE VIP (Very Important Product) Awards give retailers and distributors the chance to honor the products that have made the biggest difference in their business. Voted on only by retailers and distributors, the TWICE VIPs are based on product features, product design, and value to consumers.

“We are thrilled that TWICE has chosen the SonicFuel ATH-CKX5iS as its winner in the Headphones $99 and Less category,” said Crystal Griffith, Audio-Technica Consumer Marketing Manager. “It has unique features at one of the most competitive price points in the headphones market, and we’re honored that the ATH-CKX5iS has been recognized as best-in-class among a crowded field of worthy contenders.”

“Congratulations to Audio-Technica on its 2014 TWICE VIP Award,” stated Ed Hecht, Vice President and Publisher of TWICE. “Each of this year’s winners has played a part in making this innovative industry more interesting, vibrant, and profitable. We are proud to showcase these winning products.”

About Audio-Technica:
Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at

About TWICE:
TWICE (This Week in Consumer Electronics) is published by NewBay Media and is the leading business publication serving the consumer electronics industry. With editorial coverage on all things consumer electronics, including audio, video, smartphones, tablets, cameras, car electronics, major appliances, accessories, and so much more, TWICE is where the industry turns to put it all into perspective. Be it news, new products, and/or trends, TWICE has it covered. For more information, visit

— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.

— For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (; or visit our media centre at; in Germany, please contact Carlos Diaz (; in the rest of Europe, please contact Evangéline Pirot (