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Audio-Technica Names Pride Music Distributor of Pro Audio Products for Brazil

Photo Caption  

Pictured left to right: Philip Cajka, Audio-Technica U.S. President & C.E.O.; Lucio Grossmann, Pride Music C.E.O.; Alexandre Algranti, Audio-Technica U.S. Sales & Marketing Director, Brazil; Marcos Brandão, Pride Music National Sales Manager; Kazuo Matsushita, Audio-Technica Corporation President; Mary Eisaman, Audio-Technica U.S. Director of Sales & Marketing, Latin America. Photo by Corey Walthall, Clyne Media.

Stow, OH 01-27-2017 Audio-Technica, a leading innovator in transducer technology for over 50 years, has appointed São Paulo-based Pride Music as its new distributor for professional products in Brazil, effective January 1, 2017. Founded in 1992, Pride Music specializes in supplying premium brands of pro audio equipment and musical instruments to the Brazilian market by maintaining a strong commitment to service, marketing, logistics and technical support. The announcement was made by Philip Cajka, Audio-Technica U.S. President and CEO, and signifies A-T’s continued emphasis on expanding in Latin America through strong regional partnerships.

“Due to its importation structure and overall economic conditions, Brazil has been an especially challenging market for us to fully develop,” stated Cajka. “We are excited to begin this distribution partnership with Pride Music. Pride has a strong, experienced and proven sales team with great leadership. Together, I am confident that we can increase sales and build the A-T brand.”

Lucio Grossmann, Pride Music CEO, added, “We are honored to be named as the distributor of Audio-Technica products for the Musical Instruments and Pro Audio segments in Brazil. We believe that with Pride Music’s expertise, combined with the tradition, reputation and technology offered by Audio-Technica, we will build a successful strategic alliance, providing excellent service and support to enthusiasts, fans and end users in Brazil.”

Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: