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Audio-Technica Announces ‘Road to Success’ Tour 2008

Leeds 04-03-2008 Audio-Technica is hitting the road this spring with a seven city roadshow, taking the brand to audio professionals and end users away from the typically hectic trade show environment. The company will not be exhibiting at PLASA 2008, so the roadshow represents an exclusive opportunity to experience Audio-Technica ‘live’ this year.

The ‘Road to Success’ tour is designed to allow visitors to benefit from a quality seminar and workshop program as well as get hands-on with new Audio-Technica product in a specially designed mobile display vehicle. From London to Edinburgh, Bristol to Birmingham, the vehicle will traverse the UK between 22 May and 10 June, making stops at beautiful hotel locations and opening its doors from 10am to 5.30pm on each of the tour dates.

Visitors to the free-to-attend roadshow will get a chance to experience Audio-Technica’s latest product innovations (each of the new products will be displayed inside the vehicle) and will have the opportunity to hear from experts including Audio-Technica’s European Wireless Specialist for Regulatory Issues, Dré Klaassen and Sabine Inc CEO, Doran Oster, hosting short seminars (on issues including the Digital Dividend Review and Sabine’s feedback control solutions). An intensive three hour ‘Wireless Workshop’ is also part of the ‘Road to Success’ package.

Explaining the thinking behind the ‘Road to Success’ tour, Audio-Technica Senior UK Marketing Manager Harvey Roberts says, “Audio-Technica is known for its innovative approach in all aspects of business and we wanted to do something fresh and exciting in terms of the way we present our products and know-how in 2008. We’re also aware that our customers’ time is precious – by taking Audio-Technica to our customers, we hope to make it as easy as possible for them to access all that we have to offer in terms of product innovation and advice.”

The tour will be of real interest to anyone using wireless systems, from sound engineers and broadcasters to installers and retailers. And while registration for the events is not compulsory, demand for seminar and workshop places is expected to be high – those wishing to attend are advised to register at

The dedicated ‘Road to Success’ website contains in-depth information on all aspects of the tour, including details of seminar content and locations, which are as follows:

May 22nd & 23rd, 10.00am – 5.30pm
Lingfield Park Racecourse & Golf Club, Lingfield, Surrey

May 27th & 28th, 10.00am – 5.30pm
Tewin Bury Farm, Herts

May 30th, 10.00am – 5.30pm
Cadbury Hotel and Country Club, Congresbury, Bristol

June 2nd, 10.00am – 5.30pm
The Belfry, Sutton Coldfield, West Midlands

June 4th & 5th, 10.00am – 5.30pm
Tatton Park, Knutsford, Cheshire

June 6th, 10.00am – 5.30pm
Oulton Hall, Leeds, West Yorkshire

June 9th & 10th, 10.00am – 5.30pm
Hopetoun House, Nr Edinburgh, West Lothian

For more information visit