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Audio-Technica set to expand its distribution in Europe at IFA 2008

Leeds 08-28-2008 Audio-Technica, the leading Japanese manufacturer of high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use has confirmed it is to use IFA, the world’s largest Consumer Electronics Show, to showcase its developing range of consumer headphones and continue the expansion of its markets within Europe.

Well-established in its home market of Japan, where it is the number two brand in this hugely competitive arena, Audio-Technica is using IFA to showcase its impressive product portfolio and help it establish Audio-Technica headphones in the hearts and minds of European consumers.
The comprehensive headphone ranges have something for just about everyone – headphones for the most fashion conscious iPod nano owner, headphones that deliver superlative hi-fi levels of performance, in-ear headphones that look and sound superb, clip-on headphones delivering comfort and style alongside performance and its growing range of noise-cancelling headphones that offer travellers personal listening solutions that take the stress out of any journey.

Demonstrating the Audio-Technica ethos of style with superlative sound is the highly desirable range of wooden headphones. Crafted from either Japan’s finest Hokkaido cherrywood or from solid blocks of striped ebony for superb acoustic matching, these superb wooden headphones showcase once again the high standards of Audio-Technica’s in-house design team for quality and performance through design that are the company’s watchword..

Audio-Technica Senior UK Marketing Manager, Harvey Roberts explained, "Last year, we unveiled our European portfolio at IFA to an enthusiastic audience. This year, we have developed those ranges to make the proposition even more attractive. Our experience at IFA last year proved it is the perfect opportunity to bring Audio-Technica to all European markets at the same time and as we are continuing to expand our distributor and retail network across Europe; we are looking forward to this year's show as an opportunity to establish more of these relationships to build our market still further on the coming year."

Distributors, retailers and consumers will be assured of a warm welcome and a very attractive business proposition on the Audio-Technica Stand, which can be found in Hall 1.2 Stand No: 111 at IFA, at Messe Berlin, 29th August to 3rd September 2008.

Anyone interested in arranging an appointment to discuss this new business opportunity from Audio-Technica at IFA should contact Harvey Roberts (details below) or visit the headphone team on the Audio-Technica stand.