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Audio-Technica’s Natural Collection – nature and technology in concord

Leeds 08-30-2007 Audio-Technica, the leading Japanese manufacturer of high-performance microphones, headphones, wireless systems, mixers and electronic products for the home and professionals, is using IFA, the world’s largest Consumer Electronics Show, as the European launch-pad for its impressive new range of consumer headphones.

Well-established in its home market of Japan, where it is the number two brand in this hugely competitive arena, Audio-Technica plans to establish Audio-Technica headphones in the hearts and minds of European consumers.

On display will be two exceptional pieces of headphone design which are certain to establish themselves as objects of desire. With wooden housings made from Japan's finest Hokkaido cherry-wood, the ATH-EW9 clip-on headphones from Audio-Technica are just so distinctive; standing out from the crowd. These high-performance dynamic headphones offer an amazing sound from the powerful 28 mm neodymium magnets transducers. They offer a secure, comfortable ear-fitting design and an innovative sliding axis for easy adjustment and a truly custom fit. Soft rubber support loops and large, lightweight ear hangers are engineered for hours of listening without fatigue.

These impressive lightweight ear-fitting headphones are supplied with a 0.6 metre cable with a 1metre extension cord and a protective carrying pouch.

Even more exotic is the successor to Audio-Technica's incredibly successful W100 wooden closed-back headphones, the new W1000 model features the exclusive D.A.D.S. (Double Air Damping System) to give a really deep bass extension and accurate reproduction. The super powerful large aperture 53mm neodymium magnet based transducers have coils wound with what engineers call a “super pure 8N-Oxygen Free Copper with bobbing winding voice coil” which translates into a sound producing system which projects sounds with incredible delicacy and detail.

Audio-Technica's unique Wing Support Housing vibration-proof mechanism gives comfortable support for a better listening experience no matter how long you enjoy the pleasure of good music.

Finished with an exotic one piece wood housing carved from Hokkaido Asada cherry wood mounted onto a lightweight magnesium frame these headphones simply ooze quality and approach perfection.

These and other exceptional headphones can be found on the Audio-Technica stand in Hall 1.2, The Home Entertainment Hall, Stand No: 111 at IFA, at Messe Berlin, 31 August to 5 September 2007.