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San Francisco, CA 10-28-2004 117th AES CONVENTION ó Audio-Technica U.S., the premier supplier of wired and wireless microphone solutions, has promoted Steve Savanyu to Market Manager, Installed Sound, Broadcast & Theater. As market needs expand and diversify with the profusion of major technological advancements, Audio-Technica continues to lead the industry in its commitment to acting as a direct interface with audio professionals to achieve new standards in quality, reliability and functionality. Savanyuís appointment as A-Tís dedicated representative to the key installed sound, broadcast and theater sectors was announced by Jeff Simcox, Audio-Technica Executive Director of Marketing, as the next step in implementing the companyís plans for ongoing growth together with even greater market penetration.

In his new position, Savanyu will employ his extensive knowledge of the Audio-Technica product line, while exploring current market dynamics and trends to develop strategies for promoting both brand recognition and loyalty. He will also work closely with A-Tís marketing, sales, engineering and product support teams to meet demands from contractors, consultants and end users that address the increasingly intricate requirements of complex installations and challenging applications. Savanyu will extend and strengthen A-Tís relationships with these critical business partners to ensure the enthusiastic reception of new product launches and broaden the success of established products.

Savanyu joined Audio-Technica in 2000, and most recently held the title of Marketing Manager, Training and Seminars with A-T. He formerly owned and operated Stonewood Studios, an audio/video production company in Geneva, IL. Building on the experience he gathered in these capacities, Savanyu brings a thorough understanding of the importance of hands-on education initiatives and consistent communications efforts to his role as Market Manager, Installed Sound, Broadcast & Theater.

Commenting on Savanyuís appointment, Jeff Simcox stated, ďSteve has long demonstrated an accurate and comprehensive perspective of the needs of the installed sound, broadcast and theater markets. His active responses to this rapidly evolving industry carry the confidence and determination that keep long-term goals within reach and also enhance the outlook at any given point. By fostering the regular exchange of information on an internal basis, as well as with A-Tís extended family of reps, contractors, consultants and our customer base, Steve can help us stay in touch with the people and factors that contribute to our overall success.Ē

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web:

Audio-Technica is exhibiting at Booth #1302 during the 117th AES Convention in
San Francisco, CA.