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Stow, OH 08-25-2008 More than 3500 Audio-Technica microphones were used by Beijing Olympic Broadcasting in the coverage of the XXIX Olympic Games, August 8-24, 2008, in Beijing, China. Beijing Olympic Broadcasting’s use of Audio-Technica microphones for the broadcast of the 2008 Games marks the continuation of A-T’s Olympic involvement with the Games.

Beijing Olympic Broadcasting was the Host Broadcaster for the Beijing 2008 Olympic Games, responsible for producing the international radio and television signal, which is the unbiased television and radio coverage of the Games. This television production included the deployment of all cameras, the development of graphics and creation of the audio that was used to capture each sporting venue and the subsequent transmission by Rights Holding Broadcasters to their home countries.

“We could not be more pleased that our microphones were used by Beijing Olympic Broadcasting,” said Kazuo Matsushita, Audio-Technica Corporation President. “All eyes and ears were on Beijing in 2008 for the Olympic Games, and the demands of the multitude of settings in this event called for a wide range of extremely durable and dependable microphones. We are honored that Audio-Technica products met the broadcast community’s requirements for use at this critical venue.”

Beijing Olympic Broadcasting used the AT4050 Large Diaphragm Multi-pattern Microphone to create both the stereo and 5.1 surround sound ambience at the Olympic events. The sonic details were added by using a large number of Audio-Technica’s shotgun microphones, including the BP4071 and BP4073 Line + Gradient Condensers, as well as the BP4027 and BP4029 Stereo Shotgun Microphones, both of which were developed as a direct result of feedback from leading broadcasters and field production professionals involved in past Olympics.

Other microphones supporting the audio setup included the AE4100 Cardioid Dynamic Handheld Microphone, AT825 OnePoint® X/Y Stereo Field Recording Microphone, AT849 Stereo Boundary Microphone, ATM350 Cardioid Condenser Clip-On Microphone and the
5 mm AT899 Subminiature Omnidirectional Condenser Lavalier Microphone. Audio-Technica wireless systems and headphones also figure prominently in Beijing Olympic Broadcasting’s Olympic coverage.

“The sound of competitive sports is critical in the viewer experience, and Audio-Technica supports this philosophy,” said Dan Montecalvo, Audio-Technica Broadcast Market Manager. “Audio-Technica began an effort at the 1996 Atlanta Games to supply an extensive selection of microphones for the capture of audio in broadcast sports, improving the sound and reducing the visibility of the mics in the process. We quickly developed and released several microphones designed specifically for these purposes and continue with the ongoing development of products to meet the needs of professional broadcasters.”

The Beijing 2008 Summer Games featured athletes from more than 200 countries competing in 28 sports at 37 venues, with media representatives covering the event for a worldwide audience of billions.

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Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

— For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: