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High Fidelity – a winning formula from Audio-Technica

Leeds 08-28-2008 Audio-Technica, the leading Japanese manufacturer of high-performance microphones, headphones, wireless systems, mixers and electronic products for the home and professionals, will be attending IFA, the world’s largest Consumer Electronics Show, for the second consecutive year to reinforce its growing position as a leading manufacturer of high quality headphones.

Well-established in its home market of Japan, where it is the number one hi-fi headphone brand in this hugely competitive arena, Audio-Technica's goal of establishing its headphone ranges in the hearts and minds of European consumers is already well on track.

Audio-Technica offers both Open-Back and Closed-Back headphones for the audiophile enthusiast. All feature high-performance neodymium magnet transducers and Oxygen Free Copper conductors ensuring outstanding standards of sound quality.

The star of the Open-Back range must be the highly acclaimed AD700 model featuring a honeycomb aluminium casing with a magnesium frame structure. This model has CCAW voice coils and a higher quality hybrid PCOCC and titanium alloy cable; allowing these headphones to reproduce perfectly the full range of the musical spectrum. An outstanding performer in the market, this model has been recognised by many of the leading specialist magazines and journalists as an outstanding product.

The Closed Back range is as impressive - with three models all delivering high performance and technological innovations such as the Audio-Technica Double Air Damping System, which ensures a really deep bass reproduction down to 5Hz.

The flagship model in the range, for example, the A900 offers an incredible 5Hz to 40Hz frequency response; making sure that everything on the original recording can be heard in perfect fidelity from the subtlest sounds to the loudest 101 dB crescendo.

All of these exceptional headphones - and more can be found on the Audio-Technica stand in Hall 1.2 Stand No: 111 at IFA, at Messe Berlin, 29 August to 3rd September 2008.