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IFA the launch pad for Audio-Technica to build European Headphone Market

Leeds 08-31-2007 Audio-Technica, the leading Japanese manufacturer of high-performance audio equipment, is using IFA, the world’s largest Consumer Electronics Show, as the European launch-pad for its impressive new range of consumer headphones.

Well-established in its home market of Japan, where it is the number two brand in this hugely competitive arena, Audio-Technica plans to establish its headphones in the hearts and minds of European consumers.

Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of fine audio equipment. With a reputation first based upon state-of-the-art record player cartridges, Audio-Technica now manufactures high-performance microphones, headphones and electronic products both for home and for professional use.

Winner of numerous industry awards, Audio-Technica manufactures products that set quality, durability and price/performance standards for live sound tours, broadcast and recording studios, corporate and government facilities and more. Audio-Technica microphones and wireless systems are also selected for major broadcast music events, including the GRAMMY® Awards and the Rock & Roll Hall of Fame induction ceremonies.

A leading supplier of audio transducers, optical sensors and a variety of specialty devices, Audio-Technica is a global leader in its field, committed to providing superior performance and exceptional value for customers around the world.

Audio-Technica headphones achieve the highest level of music reproduction from designs that ensure hours of comfortable listening. Benefiting from 45 years of intensive research and testing, each pair of Audio-Technica headphones is the result of the latest in electro-acoustic technology creating the outstanding sonic quality that distinguishes Audio-Technica products around the world.

Within our range of models, will be found full size circumaural headphones for the audio purist; models designed for the working DJ; incredibly comfortable clip-on headphones and great sounding ear buds especially popular for use with portable MP3 players.

Whether you need them for relaxing at home, to take out jogging or into the recording studio, this versatile range of headphones all deliver an outstanding high-fidelity sound with the durability and reliability that comes from exceptional engineering standards and the use of the finest materials.

These exceptional headphones can be found on the Audio-Technica stand in Hall 1.2, The Home Entertainment Hall, Stand No: 111 at IFA, at Messe Berlin, 31 August to 5 September 2007.