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Audio-Technica Introduces Introduces First QuietPoint™ Noise-Cancelling Compact Headphones

Leeds 04-02-2007 Audio-Technica introduces sophisticated noise-cancelling technology at a new price point with QuietPoint™. Up to 85% noise cancellation for exceptional listening on the move, traveling, and at your workstation.

Audio-Technica, a world leader in the design and manufacture of consumer and professional monitor headphones, has launched the first of its new QuietPoint™ range of active noise-cancelling headphones, the ATH-ANC7.

Whether it’s listening to your iPod™ on the train, or watching movies on a long haul flight, these lightweight, compact headphones make use of some very smart technology to reduce the levels of background noise by up to 85%, allowing you to listen to music or movie soundtracks with exceptional clarity, at comfortable volume levels. In addition, the ATH-ANC7 QuietPoint™ headphones introduce this sophisticated noise-cancelling technology at almost half the price of any comparable headphones.

The headphones employ a miniature microphone in each earpiece to actively monitor what you are hearing, including the unwanted environmental noise; such as street sounds, the noise in an airplane cabin or train carriage, or noise associated with the busy IT workplace. The onboard electronics identify the difference between this and the ‘undisturbed’ signal from your listening source. This is used to create an anti-noise signal. By mixing this with the intended signal source the unwanted noise is cancelled out, allowing you to listen to audio in conditions of near silence.

Ideal for use with portable MP3, CD, and DVD players, PCs and in-flight entertainment systems, the
ATH-ANC7 QuietPoint™ headphones feature a closed-back, streamlined design that is extremely comfortable to wear over extended periods of use.

Engineering is highly advanced, incorporating proprietary large-aperture drivers, and neodymium magnet systems, to provide high resolution signal reproduction, and a wide extended frequency response; from 10-25,000 Hz. The sound of the ATH-ANC7 QuietPoint™ is characterised by exceptional clarity, and deep bass frequencies, providing for an extremely ‘musical’ headphone.

The noise-cancelling electronics for the headphones are fully integrated within each earpiece, so there is no need for any external processing module. The headphones fold flat for portability, and are powered by a single AAA alkaline battery; they can operate in ‘passive’ mode without the battery. The ATH-ANC7 QuietPoint™ headphones come with a 1.6 m detachable cable, terminated with 3.5 mm mini jacks (the cable can be removed when the headphones are worn for noise-cancelling only – without audio). A 6.3 mm stereo adapter, a specialized airline adapter for connecting to in-flight entertainment systems, and a carrying case with attached accessory pouch are all included.

The Audio-Technica ATH-ANC7 QuietPoint™ active noise-cancelling headphones will be available in the UK from March 2007, with a recommended retail price of £129.95 inc VAT.

The launch of the headphones will be backed by a high profile marketing campaign on the London Underground, aimed at the product’s key commuter target market. The campaign of in-train advertisements, featuring 1000 ‘tube car panels’, will begin on 26 March and will expose the ATH-ANC7 QuietPoint™ to an audience of some 400,000 travelers over a two week period.