The M-Series headphones, specifically the ATH-M50x, have been a long-time fan favorite amongst content creators, audio professionals, and overall music lovers. Over the last decade, A-T has shared a variety of limited-edition models of the ATH-M50x headphones, with colors ranging from 2012’s silver-metallic finish to 2023’s Ice Blue. This year, we decided to put our fans up to the challenge to design the 2024 limited edition color!
Unique designs were created through, “LAB M50x,” an interactive website where fans could select a range of colors in different styles like matte or metallic for specific headphone parts. With an astounding number of submissions – 15,000 to be exact, all of which were shared on social media where fans could put the designs to a vote. Once the votes were in, our expert panelists, including the product manager of the ATH-M50x, selected three (3) finalists from those submissions, and then the winning "LAB M50x" design was selected with 3,000 votes from fans on social media.
The Winning Limited-Edition M-Series Headphones
The winning fan-voted design, a stunning mix of blue, orange, and gray, was designed by Brazilian DJ Sergio Gamarra Melgar. Sergio explains his design saying, “First, blue represents confidence, reflecting the quality and reliability of the M50x headset. Orange evokes energy and creativity, highlighting the excitement of the music in us. Finally, gray adds a sense of sophistication and elegance, balancing the color palette and adding a touch of modernity.”
Check out the limited-edition ATH-M50xLAB and ATH-M50xBT2LAB while supplies last! Be sure follow us on our official social media channels for product updates and to use #AudioTechnica to share your limited-edition pics!