Audio-Technica, a leading innovator in transducer technology for over 50 years, has introduced a new shock mount, available in black (AT8449a) and silver (AT8449a/SV), for inclusion with select 40 Series side-address microphones, effective immediately. The new shock mount features improved rubber band architecture for long-lasting operation, and a robust cradle design for easy microphone insertion and a secure, molded fit that hugs the body of the microphone. The new shock mounts are colored to match select 40 Series microphones: The black AT8449a shock mount is included with AT4033a, AT4040, AT4050 and AT4050ST; the silver AT8449a/SV is included with AT4047/SV, AT4047MP and AT4080. Both shock mounts are currently available: AT8449a (US$99.00) and AT8449a/SV (US$109.00). Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry. —For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com — For further information regarding product availability and pricing in Europe (excluding France and Germany), contact Tim Page (tpage@audio-technica.eu). In Germany, contact Sandi Bischof (abischof@audio-technica.de); in France, contact Cynthia El Hakim (celhakim@audio-technica-europe.com).