At CEA Line Shows 2013 Audio-Technica is introducing its ATH-ANC70 QuietPoint active noise-cancelling (ANC) headphones, successor to the acclaimed ATH-ANC7b ANC model. The ATH-ANC70 provides up to 90% noise cancellation and offers a host of improvements including a mic and controller for answering calls and controlling music, completely integrated electronics with all functionality built into the earcup, and a new comfort-fit design. The ATH-ANC70 has a microphone and controller for answering calls and operating music playback, and the controls are discreetly built into one of the earcups. Simply press the illuminated “Audio-Technica” logo/button to activate the mic or scroll through music tracks. The volume and on/off controls are also easily accessible. The mic and controller support most smartphones as well as select products including the iPhone™, iPad® and many iPod® models. The ATH-ANC70 is redesigned to provide total long-wearing comfort. The diameter of the earcups has been increased for a more comfortable over-ear fit, and the earcups have a slimmer profile. The ear cushions and headband are made from memory foam, and the design of the headband hugs the shape of the wearer’s head to evenly distribute mass for a lighter “feel” and fit. Like all QuietPoint models, the ATH-ANC70 offers superior noise-cancellation performance and audio quality. The headphones’ large 40 mm drivers and high-quality internal components deliver clear, detailed sound with impactful bass, a natural midrange, extended treble and precise imaging in an immersive sound field. The ATH-ANC70 also works when the noise-cancelling function is turned off, and operates in passive mode without batteries. The detachable cord enables the ATH-ANC70 to be used as cordless noise-cancelling headphones. The ATH-ANC70 folds flat for storage and comes with a hard carrying case, a 1/4-inch adapter and airline adapter. The included AAA battery provides up to 40 hours of operation. The suggested U.S. retail price of the Audio-Technica ATH-ANC70 QuietPoint active noise-cancelling headphones is $199.95. Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600. — For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com). iPod and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.