Audio-Technica today announced the introduction of its Sound Reality ATH-CKR7TW True Wireless in-ear headphones, which incorporate the company’s new True Wireless technology that eliminates all connecting wires. The ATH-CKR7TW is designed to deliver an exceptional wireless listening experience along with the convenience of answering/ending calls and controlling music playback on Bluetooth® wireless devices. Carefully constructed using the highest quality materials, the ATH-CKR7TW (SRP: $249.00) True Wireless headphones deliver high-fidelity sound without any wires. The headphones’ sleek design and interchangeable 3D Loop Support provide a discreet yet secure in-ear fit. Conveniently located touch controls provide easy operation of phone calls, music playback and volume adjustment. The ATH-CKR7TW’s specially tuned 11 mm drivers feature a diamond-like carbon coated diaphragm that combines light weight with rigidity for faster response time and reduced distortion. In addition, machined brass stabilizers reduce unwanted resonances and ensure linear diaphragm movement, and a stainless steel acoustic mesh resistor provides improved high-frequency response. Driver performance is further enhanced by isolating the acoustic and electronic components from each other to allow optimum airflow from the drivers. The ATH-CKR7TW employs a high-quality D/A converter and amplifier and is compatible with aptX® and AAC (as well as SBC) codecs for the best-possible wireless audio reproduction. The headphones support the latest low-energy Bluetooth 5.0 wireless technology. Available in black and gray, the ATH-CKR7TW offers up six hours of music on a single charge, with its compact charging and protective carry case providing an additional nine hours of use without having to recharge the case. The headphones’ operation can be customized using the new Audio-Technica Connect app for iOS and Android. The ATH-CKR7TW comes with XS, S, M and L-sized eartips and a USB charging cable. The Audio-Technica ATH-CKR7TW will be available in Fall 2018. Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products. A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752. — For further information regarding product availability and pricing in Europe, contact Tim Page (tpage@audio-technica.eu) or visit our media centre at www.starscreamcommunications.com. The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license. aptX is a registered trademark of Qualcomm Technologies, Inc. The ATH-CKR7TW is on exhibit at IFA 2018 at Messe Berlin, Hall 1.2, Booth #215 (August 31 – September 5, 2018).