Audio-Technica honors Mavric Incorporated with its Samurai Award

Audio-Technica, a leading innovator in transducer technology for over 60 years, has once again recognized Mavric Incorporated with its Samurai Award for the 2023/2024 fiscal year, for representing Audio-Technica in the U.S. Southeast, covering Virginia, Tennessee, North Carolina, South Carolina, Georgia, Mississippi and Alabama. 

Audio-Technica held the awards ceremony to honor its dedicated force of manufacturer’s representatives on the eve of the InfoComm Expo on June 11, 2024, in Las Vegas. Mavric Incorporated was congratulated for outstanding sales performance and bestowed with Audio-Technica’s beloved Samurai doll. Mavric Principal Pete Petty accepted the award, which was presented by Reid Peterson, Audio-Technica U.S. Executive Director, System Solutions, and Jeff Beck, Audio-Technica U.S. Territory Sales Manager, System Solutions.

Peterson said, “We are proud to once again honor Mavric with our Samurai Award. For many consecutive years now, Pete Petty and the rest of the Mavric team have continued to excel with strong sales and a high level of service and support for Audio-Technica in their territory. We applaud them for their performance over the last calendar year, the relationships that they have built and their expertise surrounding the A-T product line.”

Photo 1: Pictured L-R: Jerry Silhavy and David Barrett (Mavric Incorporated); Kazuo Matsushita (CEO/President, Audio-Technica Corporation); Jeff Beck (Audio-Technica U.S.); Pete Petty and Julie Vanberg (Mavric Incorporated); Reid Peterson (Audio-Technica U.S.); and Gabe Williams and John Herr (Mavric Incorporated). 

With a rich history of delivering exceptional audio experiences, Audio-Technica is a trusted leader in the professional AV industry. From wired microphones to advanced wireless systems, we offer a comprehensive portfolio of solutions that meet the unique needs of professionals in every audio application. Experience the Audio-Technica difference at audio-technica.com/en-us/commercial-audio.