Stow, OH, July 26, 2023 Audio-Technica, a leading innovator in transducer technology for over 60 years, has recognized Mavric Incorporated with its Samurai Award for the 2022/2023 fiscal year, for representing Audio-Technica in the U.S. Southeast, covering Virginia, Tennessee, North Carolina, South Carolina, Georgia, Mississippi and Alabama.

Audio-Technica held the awards ceremony to honor its dedicated force of manufacturer’s representatives on the eve of the InfoComm Expo on June 13, 2023, in Orlando. Mavric Incorporated was congratulated for outstanding sales performance and bestowed with Audio-Technica’s beloved Samurai doll. Mavric Principal Pete Petty accepted the award, which was presented by Reid Peterson, Audio-Technica U.S. Executive Director, System Solutions, and Jeff Beck, Audio-Technica U.S. Territory Sales Manager, System Solutions.

Peterson said, “We are proud to honor Mavric once again with our Samurai Award. Pete Petty and the rest of the Mavric team have continued to excel with strong sales and a high level of service and support for Audio-Technica in their territory. We applaud them for their performance over the last calendar year, the relationships that they have built and their expertise surrounding the A-T product line.”

Photo 1: Pictured L-R: Gabe Williams (Mavric Inc. Regional Sales Manager), Jeff Beck (Audio-Technica U.S. Territory Sales Manager, System Solutions), David Barrett (Mavric Inc. Inside Sales), Pete Petty (Mavric Inc. Principal/Account Manager), and Reid Peterson (Audio-Technica U.S. Executive Director, System Solutions).

Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone. A leading innovator in transducer technology, Audio-Technica is renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and turntables for the audio industry. We work to expand the limits of audio technology, pursuing an ever-changing purity of sound that creates connections and enriches lives. Visit

—For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: