Audio-Technica today announced the introduction of its SonicSport ATH-SPORT7TW True Wireless in-ear headphones, featuring the company’s new True Wireless technology that eliminates all connecting wires. The ATH-SPORT7TW (SRP: $199.00) combines this unmatched wireless convenience with Audio-Technica’s renowned audio quality, a stay-in-place fit, built-in mic and controls for smartphone and portable device operation and more. Audio-Technica’s True Wireless technology allows a totally wire-free design with compact ear pieces that feature ergonomic Freebit® ear fins for maximum stability and comfort even during intense workouts. Available in a choice of stylish black and gray finishes, the ATH-SPORT7TW is certified with an IPX5 sweat- and weather-resistant rating and can even be rinsed under a tap. During workouts or while walking or running, the headphones offer a switchable ambient noise hear-through function that gives wearers the choice of hearing environmental sounds for safer use outdoors or blocking them for more private listening The touch controls enable easy and quick management of calls and music during exercise, and these functions can also be personalized from a smartphone using the new Audio-Technica Connect app for iOS and Android. The ATH-SPORT7TW provides 3.5 hours of music on a single charge, and the compact charging carry case can supply a further 14 hours of charge if needed. If the battery is low just before a workout, a handy quick charge function provides 45 minutes of music from a 10-minute charge. To deliver clear, powerful audio, the ATH-SPORT7TW employs newly designed 5.8mm dynamic drivers and supports the latest low-energy Bluetooth® 5.0 wireless technology. The headphones come with XS, S, M and L Freebit® ear fins, Comply™ foam eartips with SweatGuard™, XS, S, M and L-sized eartips and a USB charging cable. The Audio-Technica ATH-SPORT7TW will be available in Fall 2018. Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products. A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752. — For further information regarding product availability and pricing in Europe, contact Tim Page (tpage@audio-technica.eu) or visit our media centre at www.starscreamcommunications.com. The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license. The ATH-SPORT7TW is on exhibit at IFA 2018 at Messe Berlin, Hall 1.2, Booth #215 (August 31 – September 5, 2018).