At CES 2018 Audio-Technica is debuting its ATH-ANC700BT QuietPoint over-ear wireless active noise-cancelling (ANC) headphones, which feature the company’s latest advancements in ANC technology to deliver superior noise-cancelling performance and audio quality, along with improved wireless convenience. The ATH-ANC700BT wireless headphones with Bluetooth® technology employ a newly-developed active noise cancellation system that operates in a wider frequency range in the low through midrange frequencies than typical ANC designs, and provides a greater degree of noise cancellation. The ATH-ANC700BT also provides improved isolation for better cancellation outside the active range. This enables the headphones to have much more effective noise-cancelling performance by responding to and cancelling a wider range of outside noise. In addition, the headphones’ microphones are mounted behind the driver diaphragm. In standard ANC headphones, the mics are mounted in a location where they can unintentionally pick up some of the generated noise-cancelling signal, which is then reprocessed in a feedback loop and can limit noise reduction performance. The ATH-ANC700BT eliminates this issue by placing the ANC mics behind the driver diaphragm, which provides better noise cancellation along with improved audio quality. The ATH-ANC700BT features a new touch and swipe control system that allows the user to intuitively answer calls, and control volume and play, pause, fast forward or rewind on Bluetooth-compatible devices. This novel design eliminates the need to search for elusive buttons and prevents accidental switch engagement when the user is handling or adjusting the headphones. The ATH-ANC700BT employs large 40 mm drivers for powerful, wideband Hi-Res Audio frequency response from 5 Hz – 40,000 Hz with impactful bass, a rich, detailed midrange and clear, extended treble. The headphones support Bluetooth AAC, aptX® and SBC codecs and can deliver Hi-Res Audio compliant playback from audio sources when connected with the included 3.5 mm cable. The ATH-ANC700BT provides up to 25 hours of battery life in ANC and Bluetooth mode via its USB charging port. It can also be used in wired mode if the battery runs down or to listen with a wired music source. Sleek and understated in appearance, the ATH-ANC700BT is designed for total comfort, featuring memory-foam padding on its large-circumference ear pads and headband and lightweight yet sturdy construction. Available in a Matte Black finish, the ATH-ANC700BT comes with a pouch, a USB charging cable and a standard 3.9-foot (1.2m) cable with a 3.5 mm jack. The Audio-Technica ATH-ANC700BT wireless QuietPoint noise-cancelling headphones will be available in March 2018 at an SRP of US$199.00. Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products. A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752. — For further information regarding product availability and pricing in Europe, contact Tim Page (tpage@audio-technica.eu) or visit our media centre at www.starscreamcommunications.com. The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license. aptX is a registered trademark of Qualcomm Technologies, Inc. Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20854 and at The Venetian, Suite 29-336 during CES 2018 in Las Vegas, NV.