SUMMER NAMM SHOW — Audio-Technica, a longstanding leader in transducer technology, launches the AT2035 Cardioid Condenser Microphone and the AT2050 Multi-Pattern Condenser Microphone at this Summer NAMM Show. These new large-diaphragm side-address mics join the acclaimed AT2020, AT2010, AT2041SP and AT2020 USB as members of Audio-Technica’s expanding 20 Series, known for its outstanding performance and versatility. The AT2035 Cardioid Condenser Microphone represents an exceptional value while offering all the performance advantages of a high-quality studio and stage microphone. Intended for a wide variety of miking applications, including overheads, acoustic instruments and guitar cabinets, it features a large diaphragm for smooth, natural sound and low noise. High SPL handling and a wide dynamic range offer unmatched versatility, and a custom shock mount provides superior isolation. The mic’s cardioid polar pattern reduces the pickup of sounds from the sides and rear, improving isolation of the desired sound source. Designed to provide versatility in the most demanding recording applications, the AT2035 has a fixed cardioid polar pattern and features excellent performance specifications, including: a flat, extended frequency response (20-20,000 Hz); high SPL handling capability (148 dB, 158 dB with the 10 dB pad); and an element yielding extremely low self-noise (12 dB SPL). Employing Audio-Technica’s modern engineering and manufacturing technology, every aspect of the AT2035 has been tailored for a very smooth, natural sound while ensuring maximum accuracy, making it a perfect complement for today’s digital recording equipment. The AT2050 Multi-Pattern Condenser Microphone is ideal for studio use and live sound productions with vocals, piano, strings, overheads, guitar amps and more. It offers three switchable polar patterns: omni, cardioid and figure-eight. Its dual large diaphragm capsule design maintains precise polar pattern definition across its full frequency range (20-20,000 Hz). The AT2050 has the ability to handle high SPL’s (149 dB, 159 dB with the 10 dB pad) with extremely low self-noise (17 dB SPL). In addition, its dual diaphragms are gold-vaporized and aged to achieve optimum characteristics over years of use. Finally, its state-of-the-art surface-mount electronics ensure compliance with A-T’s stringent consistency and reliability standards. Both microphones feature a switchable integral 80 Hz high-pass filter and a 10 dB pad. The filter provides easy switching from a flat frequency response to a low-end roll-off. The high-pass position reduces the microphones’ sensitivity to popping in close vocal use. It also reduces the pickup of low-frequency ambient noise. Output from each microphone’s XLRM-type connector is low impedance (Lo-Z) balanced; each mic comes with a shock mount and a protective pouch. The AT2035 Cardioid Condenser Microphone and the AT2050 Multi-Pattern Condenser Microphone will be available August 2008. Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry. —For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com —For further information regarding product availability and pricing in Europe, please contact Denise Turner, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836 Audio-Technica is exhibiting at Booth #500 during the 2008 Summer NAMM Show in Nashville, TN.