At CES 2015 Audio-Technica is debuting its SonicSport ATH-SPORT1, ATH-SPORT1iS, ATH-SPORT2 and ATH-SPORT3 headphones, four in-ear models designed for fitness-oriented wearers. The new headphones are a main focus at Audio-Technica’s booth at the Las Vegas Convention Center, Booth 20756, South Hall Lower Level (January 6 – 9, 2015) where they are showcased in a “Find Your Fit” demonstration that features a climbing wall, stationary bicycle and treadmill where attendees can see the products in use. All four headphones are designed to stay in place even during active exercising and are sweatproof and washable with an IPX5-lab-certified rating. The ATH-SPORT1iS adds smartphone compatibility with a built-in microphone for answering calls and an in-line remote for controlling phone calls and music playback. “Our new SonicSport models offer a stay-in-place fit even during the most strenuous workouts while providing the outstanding sound quality Audio-Technica is known for,” said Crystal Griffith, Audio-Technica Consumer Marketing Manager. “They’re comfortable, durable and available in colors and styles to suit any fitness enthusiast’s headphone preference.” The ATH-SPORT1 and ATH-SPORT1iS (SRP: US$34.95 and US$39.95) have hinged ear hooks that pivot to provide an adjustable fit around the ears for secure, long-lasting comfort. They employ high-quality 8.5 mm drivers for clear, natural sound and come with both standard silicone eartips (XS/S/M/L) and ridged eartips (S/M/L) that allow the user to hear ambient noise like traffic or other runners for safer use outdoors. Both models are available in pink, red, navy-yellow and black. The SPORT1 also comes in blue and yellow-pink. The headphones feature a 3.9-foot asymmetrical cable design that keeps the cord out of the way, with a clip to keep the cable fastened to clothing during active use. The Audio-Technica ATH-SPORT2 (SRP: US$39.95) features ergonomically designed earpieces that mirror the hollow of the ear to provide a perfect fit and improved sound, with an angled housing that keeps the 3.9-foot cord behind the wearer’s neck. The ATH-SPORT2 employs powerful 10 mm drivers and a noise-reducing cable design to deliver clear, detailed and dynamic sound. The headphones are supplied with standard (XS/S/M/L) and ridged (S/M/L) eartips and a clothing clip, and come in black, red, navy-yellow, blue and yellow-pink. Audio-Technica’s ATH-SPORT3 (SRP: US$59.95) combines superb sound and total comfort, featuring upgraded 10 mm drivers and flexible memory cables that bend to loop over the wearer’s ears for a custom fit. Its 3.9-foot asymmetrical cable design and clothing clip prevent tangles, and the included standard (XS/S/M/L) and ridged (S/M/L) eartips ensure a perfect fit and wearer safety when jogging or exercising outdoors. The ATH-SPORT3 is available in black and red and comes with a storage case. Audio-Technica’s new SonicSport headphones will be available in January 2015 at www.shopaudiotechnica.com, retailers and online sellers. Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752. — For further information regarding product availability and pricing in the United Kingdom and Europe (excluding France and Germany), contact Tom Harrold (tharrold@audio-technica-europe.com) or visit our media centre at www.starscreamcommunications.com; in Germany, contact Yu Kambe (ykambe@audio-technica.de); in France, contact Catherine Dron (cdron@audio-technica-europe.com). Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20756 during CES 2015 in Las Vegas, NV.