Audio-Technica, a global leader in professional and personal audio technology, is excited to announce both the ATH-M50xIB professional monitoring headphones and ATH-M50xBT2IB wireless headphones.

Since 2012, Audio-Technica has created limited-edition colourways of the ATH-M50 and ATH-M50x headphones, and this year’s models are available in Ice Blue, a colour that evokes the majestic might of a glacier and also celebrates the fun resurgence of the Y2K aesthetic. Chosen by 36% of Audio-Technica fans across the globe in an online vote, the limited-edition finish is the latest special colour to join the legendary M50x line-up.

As the most critically acclaimed model in the M-Series range, the ATH-M50 is praised by top audio engineers and pro audio reviewers year after year. From the large-aperture drivers, sound-isolating earcups and robust construction, the ATH-M50xIB headphones provide an unmatched experience for the most critical audio professionals.

Conversely, the ATH-M50xBT2 headphones utilise Bluetooth wireless technology and offer the same studio-quality sound in a wireless package. The M50xBT2 headphones deliver an exhilarating listening experience, boasting exceptional clarity and a deep, accurate bass response, along with 50 hours of playtime on a single charge. There’s even the option to adjust the headphone’s EQ settings, if users so choose, in the Audio-Technica Connect app.