Every year in April, people across the world celebrate Record Store Day. Vinyl lovers, music enthusiasts, record store owners and casual listeners all come together to celebrate vinyl and its unique position in the music industry. Its ongoing resurgence, with global pop superstars releasing albums and special editions on vinyl, marks a new golden era for records. To make the most of the analogue listening experience this year, here are three product tips from Audio-Technica to build or upgrade the perfect set up for Record Store Day.  

LPW30BK – Analogue Enjoyment  

The LPW30BK turntable is the ideal model for anyone who wants to get started on vinyls, but is missing the fitting equipment to enjoy analogue music. The turntable is part of Audio-Technica’s mission to make high-quality audio accessible to everyone while staying affordable. With the LPW30BK, the listener will be immersed in the crystal-clear sound of any vinyl collection, thanks to a VM95C cartridge, versatile connectivity and the simulated black wood veneer that will fit seamlessly into any set-up and home.   

AT-LPW30BK Fully Manual Belt-Drive Turntable

M50x Headphones – Studio-Grade Sound at Home 

The M50x deliver accurate, detailed sound reproduction, catching every nuance from the warmth to analog recordings to the richness of vocals. Renowned amongst global artists and audiophiles around the globe, the M50x are perfect to experience the full analogue sensation of listening to a vinyl. 

ATH-50x Professional monitor headphones

VM95 Series – Easy Sustainability for Turntables  

This year’s Record Store Day may pose the perfect opportunity to exchange the cartridge for a beloved turntable. The VM95 Series cartridges from Audio-Technica are designed for vinyl enthusiasts who appreciate versatility and quality. The VM design closely mirrors the cutter head used to create vinyl masters and contributes to feeling like being right there in the studio with bands or singers. In addition, these cartridges fit a variety of turntables, making it easy and sustainable to upgrade and extend the lifespan of a beloved model.  

VM95 Series Turntable Cartridges

Vinyl isn’t just about music; it’s about the ritual 

Audio-Technica started off as a cartridge company. Founder Hideo Matsushita’s mission was to honor the artists as much as their audiences and ensure the most authentic listening experience. In today’s world, where music is everywhere – in our headphones on our way to work, in an elevator at the office, in our homes when we clean or cook – and consumed as a byproduct, we want to take this year’s record store day to return to Hideo Matshushita’s goal: to make music into an event. To take your time with your favourite or a new album and honor the artist as much as your own analogue listening experience.